Writing and publishing a well-written book is a key marketing strategy for business owners looking to establish themselves as subject matter experts, differentiate their brand/product/service, and increase exposure among consumers. And changes in today’s publishing model have made it possible for anyone to write and publish a book.
Unfortunately, while entrepreneurs may be experts in their field, many fail to recognize their lack of expertise when it comes to publishing. It isn’t enough to just write a book; in order for a book to be successful, it must be well-written, professionally edited and designed, strategically distributed and aggressively marketed.
In this episode I interview Stiletto Woman Entrepreneur of the Year (2014) and Brilliant Business Girlfriend, Rochelle Carter, CEO of Ellechor Media. We talk about what it really takes to successfully self-publish and her new book The Seven Step Guide to Authorpreneurship (available on Amazon.com).
Click play to listen.
My book, Reclaim Your Brilliance: Let Go of the Past So You Can Step Into Your Purpose. It will be available this fall. I am in the process of planning the book launch for some time in November. I’ll let you know when the official date is set.
Click here to grab a free sample chapter of my book: Transform the Pain of Your Past.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.