#03: Girlfriend, Are You an Authorpreneur? Interview with Rochelle Carter

Writing and publishing a well-written book is a key marketing strategy for business owners looking to establish themselves as subject matter experts, differentiate their brand/product/service, and increase exposure among consumers. And changes in today’s publishing model have made it possible for anyone to write and publish a book.

Unfortunately, while entrepreneurs may be experts in their field, many fail to recognize their lack of expertise when it comes to publishing. It isn’t enough to just write a book; in order for a book to be successful, it must be well-written, professionally edited and designed, strategically distributed and aggressively marketed.

In this episode I interview Stiletto Woman Entrepreneur of the Year (2014) and Brilliant Business Girlfriend, Rochelle Carter, CEO of Ellechor Media. We talk about what it really takes to successfully self-publish and her new book The Seven Step Guide to Authorpreneurship (available on Amazon.com).

Click play to listen.


What we talk about:

  • How and why has the publishing industry changed, and what it means for authors.
  • The biggest challenges facing 21st century authors.
  • Why must authors be independent and innovative to be successful.
  • What traits, skills and abilities the 21st century author need.
  • Upcoming trends or changes that will impact publishing and how authors succeed.

For more information on self-publishing click here to visit Rochelle’s site. You can also connect to her on Twitter and Facebook.

A Quick Book Update

book by Tai GoodwinMy bookReclaim Your Brilliance: Let Go of the Past So You Can Step Into Your Purpose. It will be available this fall. I am in the process of planning the book launch for some time in November. I’ll let you know when the official date is set.

Click here to grab a free sample chapter of my book: Transform the Pain of Your Past. 

 

Tai Goodwin

Tai Goodwin is a Business Growth Strategist and creator of the Brilliant Zone Assessment. She is on a mission to help service-based entrepreneurs tap into their brilliance and create profitable business models and revenue streams. Author of Girlfriend, It's Your Time, her articles can be found on Forbes.com, Careerealsim, and the Huffington Post.

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