The typical reasons people give for not producing their own infoproduct are that they don’t know enough about the subject, or that they don’t have the time to create content. Let’s take a look at these two objections:
1 – The “I don’t know enough” excuse.
While it is true that having a great deal of knowledge on the subject makes it easier to write a valuable information product, expertise will not always ensure sales. In fact, many people that have expert knowledge tend to write over their reader’s head or overwhelm them with too much information. They have the tendency to believe all their readers will understand various concepts and do not take the time to explain their words to a complete beginner.