While it is true that having a great deal of knowledge on the subject makes it easier to write a valuable information product, expertise will not always ensure sales. In fact, many people that have expert knowledge tend to write over their reader’s head or overwhelm them with too much information. They have the tendency to believe all their readers will understand various concepts and do not take the time to explain their words to a complete beginner.
If you are choosing to write about a subject on, which you have little knowledge, there’s an opportunity to let your passion for the subject guide you instead. This can lead to you generating new ideas and taking a fresh perspective on the subject that other, more experienced writers may not be able to achieve.
Your infoproduct will also appeal to others that are new to the subject and require detailed explanations. Online customers are not necessarily looking for the number one authority on a subject – they are looking for real people that have some valuable insights, experiences and information to share with them.
The idea that an information product has to be a long piece of writing, or an e-book, is very far from the truth. If you choose to produce a written information product it can take the form of a series of short reports, articles, or even blog posts. Producing regular small chunks of writing is much easier than writing a whole e-book all in one go.
If you feel writing is not for you, you can always choose to create and sell an audio product or a video series. Transcribed, these can quickly be turned into a report or article series. And they can lead to further written products in the future.
The real reason many people find it hard to even get started with creating an infoproduct is that they don’t have a clear strategy or plan for making it happen. Knowing the next steps will greatly increase your confidence in getting started. Here are three things you can do in the next 3 days to get started:
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.