I love ideas. Reading about them, coming up with them, exploring the possibilities of how to make them happen, and talking about them. There are some people who wish they could be more creative. And then there are those of you that understand the blessing and curse of having a mind that generates ideas all the time. (How many post it notes, notebooks, and scraps of paper do you have full of ideas for great blog posts and projects, and products?)
My clients love that I help them come up with new ideas and things they can actually implement when it comes to marketing their message and business. But I’ve had to learn over the years how to sculpt my ideas so that I don’t overwhelm clients with 25 possibilities when they just need 3 to get them started.
It’s this love of ideas and creating something new that contributed a constant need to “rebrand.” At times it feels like I’ve bounced my branding around like I’m playing a game of pinball. Each brand has worked: The Career Makeover Coach, From bright to Brilliant, Practical Profitable Social Media, Launch While Working, and now Brand Your Own Brilliance. And what I’ve realized is that each brand has been an evolution – you can follow them to see the progression of my career and life.
One of the things that’s recently helped me sort things out has been owning the journey of my brand and recognizing how it plays into my authenticity as a speaker and coach. My entire life has been about transitioning. So it’s no wonder I attract clients who are going through a metamorphosis. I’ve lived in that uncomfortable space of change and transition and survived. I know it isn’t always pretty and understand the fear, uncertainty, and insecurity of letting go of what feels safe – to step out into what’s next. I’ve learned to take strength in accepting each transition as a ray of light in my own brilliance.
TaiGoodwin.com sat dormant for over a year as I struggled with taking a step in a direction that required me to step up and lead as a trailblazer rather than follow the path I saw other people taking. I was chasing after what I saw other people doing instead of leading the charge that I had been called to. I was chasing after clients, instead of positioning myself to attract those looking to be served by my gifts and message.
Chasing makes you tired: you are always behind your target trying to get them to turn around and switch directions. When you lead – you are positioned firmly in front and your presence and light calls people to simply lift their eyes and look forward to see you. I’d much rather be calling people to step forward than trying to get them to look behind them.
So as you build your brand, share your message and light with the world – are you chasing or leading?
Leading means you have to own your brilliance. You have to be accountable for the vision and purpose you were given and committed to running your own race. It’s what I call being a trailblazer. Some people are meant to follow – and there is no shame in that. But if you were meant to be a trailblazer, you will never fulfill your calling until you step out of the shadows and decide to lead with your light.