If you are like many of my clients, it’s probably crossed your mind on more than one occasion that doing webinars could be a brilliant (and bankable) way to monetize your expertise. Right behind that thought is the concern,”But what about all the technical setup for how to do a webinar?” If one of the…Details
Chances are you’ve heard the buzz about the benefit of creating online courses and digital products to sell online.
If you want to create an online course or digital product that sells, your goal should be to create a product that is perceived as highly valuable. Something that your customers will not only love because they find it useful, but rave about to other people.
I see far too many well-intentioned, passionate coaches, speakers, and solopreneurs investing time and money to create products that seem like a good idea, but fail when it comes to delivering what their target audience needs.
In a market where there is an overwhelming abundance of information (for free and for fee), it s critical to make sure that what you create consistently satisfies your audiences needs. You need to make a product that S.T.I.C.K.S. That’s my acronym to help you remember how to create products that will keep your customers coming back for more.Details
Just like anything you sell, when it comes to selling your services and information products: it’s a numbers game. When you have a solid sales funnel in place, you can easily begin to forecast your conversions from month to month by tracking the number of subscribers you have at each of the stages of the sales funnel. If you…Details
I’ve been teaching webinars since 1999. I was working for a national company with sales and service teams that needed to be trained in how to use their sales system. It’s been amazing to watch how webinar technology has become more accessible, making them a perfect tool for coaches, consultants, and service-based solopreneurs to use…Details
The only thing worse than not having a blog, is having one that makes your brand or business look unprofessional. When prospective clients request my help in creating products and programs, one of the first things I do is take a look at their blog. I’m curious to see how they are showing up in the…Details
How many times have you been talking to a prospective client who’s hesitant to say yes to working with you because of a previous bad coaching or consulting experience? Notice that I didn’t say their experience was with a bad coach or consultant – but that they had a bad experience. What creates a bad…Details