I just wrapped up the first virtual Content Creation Clinic yesterday on creating your autoresponder series. Having a series of follow-up messages for new subscribers to your opt-in list is one of the best ways to engage with your VIPs. In the workshop, I guide participants through outlining (and create content for) 7 follow-up messages that…Details
Have you tried Google Hangouts yet? Are you thinking about hosting one?
I’ve been experimenting with using Google Hangouts with clients, prospects, and my online network. Originally I avoided using Hangouts because the technology was very glitchy. Over the last 6 months however, Google has made major improvements. Are there still a few bugs that creep in at times? Yes – and that happens with almost every online tool at some point. But the benefits and potential of Google Hangouts far outweigh the things they still need to work on. If you are looking for a free platform to engage with your audience, connect to your team, and create content – it’s worth it to explore Google Hangouts.
- You can create a video chat conference with up to 10 active participants simultaneously.
- You can have an unlimited number of viewers (people just watching your broadcast)
- You can make live telephone calls free through Google Hangouts.
- You can record your Hangouts and immediately upload them straight to YouTube.
- Hangouts can be accessed from any internet-capable computer, including both PC and Mac, but can also be accessed by most Android and iOS devices through apps.
Here are 5 ways you can use Google Hangouts in your coaching, consulting, or holistic practice:Details
[box title=”This is part 3 in my series: Think You’re Ready to Create an Infoproduct?” box_color=”#6623a1″ radius=”4″]
- Part 1: Think You’re Ready to Create an Infoproduct? Answer These Five Questions
- Part 2: How to Choose the Most Profitable Infoproduct Ideas[/box]
One of the first questions I ask in my Content Into Cash Flow calls is, “Where will your new product fit into your sales funnel?” If the person I am working with takes more than 10 words to give me an answer, I immediately know that they don’t have a sales funnel. And more than likely haven’t thought through what their audience really needs and even more importantly what they are willing to invest in. The are not ready to sell information products.
There are lots of “gurus” and “experts” who promise to guide people through creating six-figure products. They tell them how to create a high-ticket offer, like an e-course with videos, expert interviews, and worksheets and price it for $1500 or more. That might be a good product. But if you struggle getting people to opt-in to your list, don’t have an entry level product that establishes trust, and you have no cross promotion partners to help you sell your product – you will be disappointed and out of money.
Can you create an information product that will help you earn six-figures? Absolutely! If you have the right things in place. One of those things is a well-designed sales funnel.Details
This part 2 in my series: Think You’re Ready to Create an Infoproduct?
Once you figure out your target audience – WHO you will be creating an infoproduct for, it’s time to decide what to create. What you create needs to based on question #2. Are you clear about their problems and how you help them get results?
This is the stage where most people go crazy with brainstorming. Brainstorming or as I like to call it “Brilliance Storming,” is a great start – it’s always exciting to come up with new creative product ideas. But if you are going to create an information product that sells, you have to use more than your ideas and intuition. You need to validate your infoproduct ideas by getting feedback from your audience.
The best way to validate your infoproduct ideas is to ask your audience.
Before you create anything, you want to know that your infoproduct will do three things:
- Address a priority problem that your target audience wants to solve.
- Fits the level of service that your audience wants.
- Helps establish your credibility in the niche and field that you want to be known in.
My favorite way to get feedback from my audience is using online surveys can help you determine if your information product will do those three things. For example, if you design web sites for authors and are thinking about creating an ebook or workshop, include these questions in your survey:Details
Just because you have content and some ideas, that doesn’t mean you are ready to create infoproducts.
Once I tell people what I do, this is the typical response I get: “You know, I’ve got all this content – I need to create an ebook or something. Do you have a card?” While it would be easy to give them my card, take their money, and help them create an ebook, that would be something I could not do in integrity. Why? Because 7 out of 10 of the people that sign up for my free Content Into Cash Flow consultation are not ready to create a product.
So many coaches, consultants, practitioners, and speakers that like the idea of being able to sell information products have bought into the hype. They’ve heard somewhere that all you have to do to generate passive income is create an ebook or online course. While there are a number of people that have turned their experience and expertise into a six-figure infoproduct system, they all had certain things in place to help them get there. In fact, many of them will tell you that they failed and stumbled along the way to six-figures more than once.
If you are serious about turning what you know into products and programs you can sell. There are five questions you need to be able to answer with an unwavering “YES”:
- Do you know your target audience?
- Are you clear about their problems and how you help them get results?
- Do you have a sales funnel mapped out for your target audience?
- Do you have a marketing system that you execute consistently?
- Do you have partners to help you promote your products
I’ll be going through each one of those questions in this blog series. First up – let’s talk about your target audience.
Do you know your target audience?
And by know I mean do you really know them? This goes beyond being able to say, “I work with women in corporate America between the ages of 35-50.” If you are going to create an infoproduct that sells there are so many other things you need to know about your intended audience.Details
I’ve learned the hard way to stay focused on my ideal client. The ramifications of taking on clients where the only fit is their ability to pay me have hit me hard emotionally and financially. It’s one of the reasons I lovingly nudge my clients to get crystal clear about their audience. I know the…Details