marketing makeover

10 Signs Your Marketing Needs a Makeover

“I am on Facebook, LinkedIn and Twitter already. I’ve even got a blog. Why isn’t this marketing stuff working?” There’s being highly visible online and then there’s being able to leverage your visibility into paying clients. Effective marketing goes beyond just what you do on social media. If your marketing strategy has relied heavily on social networking…

online courses

How to Create Online Courses and Digital Products That Sell

Chances are you’ve heard the buzz about the benefit of creating online courses and digital products to sell online.

If you want to create an online course or digital product that sells, your goal should be to create a product that is perceived as highly valuable. Something that your customers will not only love because they find it useful, but rave about to other people.

I see far too many well-intentioned, passionate coaches, speakers, and solopreneurs investing time and money to create products that seem like a good idea, but fail when it comes to delivering what their target audience needs.

In a market where there is an overwhelming abundance of information (for free and for fee), it s critical to make sure that what you create consistently satisfies your audiences needs. You need to make a product that S.T.I.C.K.S. That’s my acronym to help you remember how to create products that will keep your customers coming back for more.