Having an ebook, either as a give-away or a paid product is becoming a standard for anyone marketing their business on-line.
I see so many articles and products proclaiming how fast and easy anyone can create ebook while overlooking the importance of value and usability. Will your audience enjoy a transcript of your last tele-class repurposed as an ebook? Maybe a better question is will they find it valuable, or at least more valuable than the mp3 you provided with the same content?
Before you slap a few posts or transcripts together and announce to the world that you have an ebook, consider these enhancements to make your product stand out from the crowd and add value for your clients and prospects.
A few well chosen pictures can really lift your product and make it look more professional. Photographs are available for reasonable prices from various image sites on the web. Clipart can also look great in some products, although be careful how you use it – it can reduce the perceived value of your product if it looks too cheap.
Just one word of warning; don’t get too carried away with pictures. Overloading your product can make it appear to lack content and can create overly large file sizes. Always check what your pictures look like after your files have been compressed to PDF or similar as some photographs can look very odd after this process.
You’ll also want to consider the size of your graphics. Large graphics take a long time to download, which is frustrating if you’re the one downloading.
If sections of your information product relate to you personally don’t be afraid to include personal anecdotes and stories. This enables people to relate more to your product, and the human interest element will make your product easier to read or listen to. If you do include personal viewpoints make sure it does not appear you are offering professional advice. If necessary provide a disclaimer that states you are not providing professional advice. This prevents people taking legal action against you if they follow your advice and something goes wrong.
Including a list of resources within your product can really add to its perceived value. Your list can include organizations, websites and other online resources that might be useful to your customers. You can use your resource list as a selling point when you are promoting your product. You can also make money from your list by including affiliate links in it.
4-Include customer stories and case studies
Ask your clients to share their experiences or struggles related to your product topic. Real world examples will be great for your audience. Their experiences can be good or bad, although if they are sharing about working with you, or using your services or products, you may want to focus on successful case studies. Although if you can find a lesson in someone who was unsuccessful, that may be helpful as well.
5-Forms and templates.
One of the best things you can do for your clients is make it easy for them to take action. Don’t just give them the steps – give them a form a worksheet or template they can use to immediately apply or practice what they have learned. This can be a great way to upsell additional products: include one free template and include an offer to purchase a complete set of forms and templates at a special price.
These are just a few ideas to get you started. Hopefully you’ve taken some time to get to know your market – what would they like to see in your product? And if you don’t know the best place to start is by asking them.