Would You Rather be Paid, Popular, or Prosperous?

Tai GoodwinBankable Brillance, Prosperity, PurposeLeave a Comment

live what you believe

Imagine losing your parents when you are just eight years old, having to quit school in the third grade to take care of your family, and turning down record deals and thousands of dollars just to stay true to your values? This is just part of Mahalia Jackson’s story. A few years ago, I saw a play about her and I was blown away by her determination to be prosperous over being paid and popular. Beyond having abundance in every area of your life, prosperous means that your purpose and passion are aligned with your values. Mahalia was a gospel … Read More

Is Coaching Worthless or Worth It? How to Handle Sales Objections

Tai GoodwinUncategorizedLeave a Comment

overcoming sales objections

This Week’s Brilliant and Bankable Tip: Strategy Before Coaching How many times have you been talking to a prospective client who’s hesitant to say yes to working with you because of a previous bad coaching or consulting experience? Notice that I didn’t say their experience was with a bad coach or consultant – but that they had a bad experience. What creates a bad experience? Jumping into the work of coaching or consulting without a strategy based on where they actually are now. A few years ago a client – we’ll call her Jodi, came to me for help with … Read More

25 Newsletter Ideas for Speakers New to Email Marketing

Tai GoodwinUncategorizedLeave a Comment

blog ideas for speakers

Do you use a free newsletter to help market your speaking business? Email marketing continues to be one of the tops marketing tactics for both business to business and business to consumer models. One of the frequent questions I get when I speak about marketing and social media is, “What do I write about in an email newsletter?” Here’s a list of 25 newsletter ideas you can use to stay connected with your audience, position yourself as an authority in your field, and provide value to your audience. Remember to bookmark this post! Whenever you run out of newsletter ideas, come back to … Read More

Does This Blog Make My Brand Look Bankable?

Tai GoodwinLeave a Comment

The only thing worse than not having a blog, is having one that makes your brand or business look unprofessional. When prospective clients request a Discovery call and want to talk about creating products and programs, one of the first things I do is take a look at their blog. I’m curious to see how they are showing up in the online world to their audience. Why? Because if their goal is to sell products and programs online, they have to be able to demonstrate credibility and authority through their online showcase, a.k.a. their blog. If you have a blog … Read More

Three Ways Professional Speakers Leave Money In the Seats

Tai GoodwinLeave a Comment

If you’ve done your job right as a speaker, your audience is going to be hungry for the opportunity to get more of what you have to offer. Speakers who don’t have a plan for converting their audience into customers and clients, leave money in the seats. “I felt embarrassed.” -That’s what one of my brilliant business girlfriends confided in me. We were talking about a recent speaking engagement she had, where she was the only speaker who didn’t make an invitation from the stage. Many speakers, new, and experienced leave thousands of dollars in the seats at every engagement. … Read More

Press Release: Girlfriend, It’s Your Time Nominated For the 2015 Small Business Book Awards

Tai GoodwinLeave a Comment

FOR IMMEDIATE RELEASE Girlfriend, It’s Your Time Nominated For the 2015 Small Business Book Awards Cleveland, OH, March 31, 2015 – Girlfriend, It’s Your Time has been nominated for the 2015 Small Business Book Awards in the category of Motivation. The Small Business Book Awards celebrate the best business books that appeal to entrepreneurs, small business owners, CEOs, managers and their staffs. The Awards also recognize key resources supporting business book authors and the publishing industry. The Small Business Book Awards are more than just an honor — they include a prestigious online event in which readers, fans, book lovers … Read More

Bankable Teaching Ideas: Play to Learn with Crossword Puzzles

Tai GoodwinLeave a Comment

I recently decided to incorporate more ways to play into my schedule. One of my strongest learning styles is verbal – I prefer to see and read words. So it’s no wonder that I love doing crossword puzzles. Crossword puzzles are great pre-work ideas to share to your audience before a class or webinar. They can help with terminology and serve as a refresher of concepts from a previous lesson. Using a tool like a crossword puzzle rather than just a list of key terms is more fun, which can increase the attention and engagement from your audience. If you … Read More

Three Ways to Use Webinars to Grow Your Business

Tai GoodwinUncategorizedLeave a Comment


I’ve been teaching webinars since 1999. I was working for a national company with sales and service teams that needed to be trained in how to use their sales system. It’s been amazing to watch how webinar technology has become more accessible, making them a perfect tool for coaches, consultants, and service-based solopreneurs to use in their business. Why do Webinars Work? Flexibility You and the attendees of your webinar can log in from anywhere there’s  an internet connection. Not only can you participate from wherever you are, you can also watch it whenever you want. The best platforms allow … Read More

15 Ways to Build Trust and Credibility with Online Marketing

Tai GoodwinLeave a Comment

Two life coaches hope to get more clients using online marketing and social media. They both have websites, a Facebook business page, a LinkedIn profile, and a YouTube account. Life Coach A is getting lots of leads from her site every week. Life Coach B has a beautiful site, with great images, and her signature pink color. She knows people are visiting her site, but has no idea why those visits and Facebook fans aren’t turning into more paying clients. What’s the difference between Coach A and Coach B? Credibility. Coach B has a site that looks professional. She spent … Read More