Creating effective blog content requires creativity and strategy. Many coaches and consultants make simple but fixable mistakes with their content.
Consistency is important, but not more important than quality. While more content might mean increased traffic and more new visitors, if your content is crap your visitors won’t stick around. With each low quality post, you lose credibility. They won’t trust you and the definitely won’t buy from you.
No matter how brilliant you write it, an article about the wonders of starfish is not what your readers want to see when they come to your marketing blog. But some newbies confuse being authentic on their blog, with writing about anything that they are interested in. Yes, you want to be authentic, You also want to be strategic. Focus on topics or complimentary subjects connected to your area of expertise. Save the mention of starfish for a well-placed analogy your VIPs can learn from.
It’s great that you’ve identified keywords for your blog post. But using the keyword in your title and 10 more times in your post is not a good thing for your readers. Not only that, but attempting to “write for search engines” by stuffing your post with keywords can put Google’s bad side. There are some great sites and SEO-tools for learning how to do SEO the right way. (One that I use is SEOpressor*)
Writing a brilliant blog post doesn’t have to be a challenge and you don’y have to be afraid to create content. I know it doesn’t feel that way when you are sitting in front of a big blank screen wondering what to write. Just remember, the ultimate goal of your content is to connect you to your VIPs so they can eventually be converted into loyal clients.
What do my VIPs and customers want from me?
What knowledge, expertise, and ideas do I have that can help them?
What action do I want to inspire them to take?
Creating quality content can be easy if you keep these three questions in the forefront of your mind. You’ll be able to create brilliant blog posts that attract your VIPs and position you as an expert resource.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.