3 Blog Content Creation Mistakes Coaches and Consultants Make | Tai Goodwin
Tai Goodwin
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3 Blog Content Creation Mistakes Coaches and Consultants Make

Creating effective blog content requires creativity and strategy. Many coaches and consultants make simple but fixable mistakes with their content.

Here are the most common blog content creation mistakes I see:

Mistake #1 – Posting content just to post it.

Consistency is important, but not more important than quality. While more content might mean increased traffic and more new visitors, if your content is crap your visitors won’t stick around. With each low quality post, you lose credibility. They won’t trust you and the definitely won’t buy from you.

Mistake #2 – Posting irrelevant content.

No matter how brilliant you write it, an article about the wonders of starfish is not what your readers want to see when they come to your marketing blog. But some newbies confuse being authentic on their blog, with writing about anything that they are interested in. Yes, you want to be authentic, You also want to be strategic. Focus on topics or complimentary subjects connected to your area of expertise. Save the mention of starfish for a well-placed analogy your VIPs can learn from.

Mistake #3 – Equating keyword overload with good SEO

It’s great that you’ve identified keywords for your blog post. But using the keyword in your title and 10 more times in your post is not a good thing for your readers. Not only that, but attempting to “write for search engines” by stuffing your post with keywords can put Google’s bad side. There are some great sites and SEO-tools for learning how to do SEO the right way. (One that I use is SEOpressor*)

Writing a brilliant blog post doesn’t have to be a challenge and you don’y have to be afraid to create content. I know it doesn’t feel that way when you are sitting in front of a big blank screen wondering what to write. Just remember, the ultimate goal of your content is to connect you to your VIPs so they can eventually be converted into loyal clients.  

Ask these three questions to help you put yourself in their shoes and create content that they will read, comment on and share: 

What do my VIPs and customers want from me?

  • They do want to know, like and trust you which is why it’s important to have a good “About Me” and let your true personality and voice shine through in your posts.

What knowledge, expertise, and ideas do I have that can help them?

  • More than likely, the reason they found your site in the first place was because they were looking for an answer to their problem. Your content needs to be full of valuable information and resources that will help solve their problems.

What action do I want to inspire them to take?

  • This question will give your writing a focus. When blogging is a part of your marketing plan, you are not just writing to write. You are writing to increase your visibility, credibility, and profitability. Well-placed calls-to-action help you reach those goals.

Creating quality content can be easy if you keep these three questions in the forefront of your mind. You’ll be able to create brilliant blog posts that attract your VIPs and position you as an expert resource.

About the Author Tai Goodwin

Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.

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Vatsala Shukla says

As a kid, Tai, I remember my parents used to tell me that if I did not have anything relevant to say, just keep quiet than make a fool of myself! Amazing but the rule holds for blogs and newsletters too where the obsession to show up regularly gets undermined with content or news that make the reader run away. Your action tips are worth serious contemplating when thinking, will my reader read till the end or close the browser thinking ‘so what?’;

    Tai Goodwin says

    Thinking about what your reader will think and how they will respond is something we should all do. That’s one way to keep their attention and keep from creating useless content.

Debra A. Jason says

All valid and important points you share here. While I blog about copywriting & marketing tips, every so often I do include a more personal post about something in my life. And, many times I find a way to weave that into how it relates to either copywriting and/or marketing (like my post about winning the Judge’s Choice award at “Dancing with Boulder Stars”). I find my readers respond well to it.
Stuffing keywords has never been a good idea – it’s always a good point to reiterate. Thanks.

    Tai Goodwin says

    Finding ways to incorporate your personality and even relevant parts of your life give you readers a chance to connect with you and like you.

Lynne Quintana says

Very useful information that can help us bloggers create good and quality content.

Stephanie LH Calahan says

Yes! SEO is important, but you can hurt your results if you post content that is irrelevant or keyword stuffed.

Thank you for inviting me to share my links here.

I’ve written two posts recently on spots in your blog for SEO. Here is a post of what to consider when you write pages/posts.

Search Engine Optimization for WordPress Pages and Posts #SEO http://www.stephaniecalahan.com/search-engine-optimization-for-wordpress-pages-and-posts-seo/

    Tai Goodwin (@TaiGoodwin) says

    Your post on SEO was great (and great timing too). Thanks for sharing it here.

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