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email list building with Tai Goodwin

Worth It or Worthless? Building Your Email List

“Your email list can be a gold mine,” Have you ever heard that or something similar and wondered exactly how that could be possible for you?For the time you spend crafting emails and offers or thinking about crafting emails and offers – you might wondering if building an email list is actually worth it. The answer is yes, […]

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lead instead of follow to attract your ideal clients

Trailblazer Tip: Stop Chasing. Start Leading.

I love ideas. Reading about them, coming up with them, exploring the possibilities of how to make them happen, and talking about them. There are some people who wish they could be more creative. And then there are those of you that understand the blessing and curse of having a mind that generates ideas all […]

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Fear or faith for entrepreneurs

Girlfriend, Are You Drowning in Fear or Flying By Faith?

Fear can be a powerful saboteur. But faith can be a more powerful ally. “If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise.” — Robert Fritz Do you struggle with self-doubt, always questioning your purpose? The […]

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Why Branding Your Business Is an Inside Job

Choosing the right branding can be hard. Names, tag lines, colors, logos, unique selling points, values, key words, language, style, tone, focus, reputation – there is so much to consider when it comes to branding your business. And we are desperate for branding that is catchy and cool. A special combination of branding elements that will surely make us […]

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10 Women Entrepreneurs Tai Goodwin

10 Brilliant Women Entrepreneurs with Bankable Brands

Own your brilliance, brand it, and make it bankable. Those are the elements at the core of the work I do with women entrepreneurs. This month I have been focused on what it means to be have a bankable brand. When most folks think of branding, the first things that come to mind are color […]

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