Creating effective blog content requires creativity and strategy. Many coaches and consultants make simple but fixable mistakes with their content.
Here are the most common blog content creation mistakes I see:
Mistake #1 - Posting content just to post it.
Consistency is important, but not more important than quality. While more content might mean increased traffic and more new visitors, if your content is crap your visitors won’t stick around. With each low quality post, you lose credibility. They won’t trust you and the definitely won’t buy from you.
Mistake #2 – Posting irrelevant content.
No matter how brilliant you write it, an article about the wonders of starfish is not what your readers want to see when they come to your marketing blog. But some newbies confuse being authentic on their blog, with writing about anything that they are interested in. Yes, you want to be authentic, You also want to be strategic. Focus on topics or complimentary subjects connected to your area of expertise. Save the mention of starfish for a well-placed analogy your VIPs can learn from.
Mistake #3 - Equating keyword overload with good SEO
It’s great that you’ve identified keywords for your blog post. But using the keyword in your title and 10 more times in your post is not a good thing for your readers. Not only that, but attempting to “write for search engines” by stuffing your post with keywords can put Google’s bad side. There are some great sites and SEO-tools for learning how to do SEO the right way. (One that I use is SEOpressor*)
Writing a brilliant blog post doesn’t have to be a challenge and you don’y have to be afraid to create content. I know it doesn’t feel that way when you are sitting in front of a big blank screen wondering what to write. Just remember, the ultimate goal of your content is to connect you to your VIPs so they can eventually be converted into loyal clients.
Ask these three questions to help you put yourself in their shoes and create content that they will read, comment on and share:
What do my VIPs and customers want from me?
- They do want to know, like and trust you which is why it’s important to have a good “About Me” and let your true personality and voice shine through in your posts.
What knowledge, expertise, and ideas do I have that can help them?
- More than likely, the reason they found your site in the first place was because they were looking for an answer to their problem. Your content needs to be full of valuable information and resources that will help solve their problems.
What action do I want to inspire them to take?
- This question will give your writing a focus. When blogging is a part of your marketing plan, you are not just writing to write. You are writing to increase your visibility, credibility, and profitability. Well-placed calls-to-action help you reach those goals.
Creating quality content can be easy if you keep these three questions in the forefront of your mind. You’ll be able to create brilliant blog posts that attract your VIPs and position you as an expert resource.