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Why Branding Your Business Is an Inside Job

Choosing the right branding can be hard. Names, tag lines, colors, logos, unique selling points, values, key words, language, style, tone, focus, reputation – there is so much to consider when it comes to branding your business. And we are desperate for branding that is catchy and cool. A special combination of branding elements that will surely make us […]

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10 Women Entrepreneurs Tai Goodwin

10 Brilliant Women Entrepreneurs with Bankable Brands

Own your brilliance, brand it, and make it bankable. Those are the elements at the core of the work I do with women entrepreneurs. This month I have been focused on what it means to be have a bankable brand. When most folks think of branding, the first things that come to mind are color […]

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How to Create Information Products that Sell: Build a Credible Online Presence

This is part two in the series on creating information products that sell, click here to read part one.   Big list or small list, without a credible online presence, you will have a hard time selling your information products. Even if your product is just $9.99, without credibility your chances of selling enough of […]

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branding mistakes coaches make

Three Branding Mistakes Even Really Good Coaches and Consultants Make

Here’s what clients, coaches, and consultants with a bankable brand know: customers don’t buy your services. They “buy” you. Out of all the other people they could have worked with, they chose you because of your experience, expertise, and your unique talents and personality – Your Brilliance! There was a time when “branding” simply entailed […]

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Trailblazing women lead

Brilliant Women Lead: Step Into Your Purpose by Going First

One of the lessons Trailblazers learn is the priority of purpose. As a Trailblazer, you have a message, a vision, a new perspective or way of thinking that you want to share with your audience. So it makes perfect sense that you will have to be the one in the front, leading the way. But […]

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