An ecourse can be an outstanding opt-in offer or entry level product to add to your sales funnel. The only thing is – you have to make the time to create the content. If you are not a writer, thinking about creating content can feel overwhelming. If you have been hesitant to start writing or dismissed ideas about creating…Details
Why You Need to Create Passive Income Programs As a coach, consultant or service provider you’re used to trading hours for dollars. But, hours are finite since time cannot be generated and is not in never ending supply. This is why passive income is an important stream of income to add to your business if you want…Details
Is there someone in your network that always seems to magically get clients. Every time you speak with them they have a story about how they just showed up at a networking event, or maybe they were standing in line at the grocery store, and they wound up getting a new client. You smile excitedly…Details
“I am on Facebook, LinkedIn and Twitter already. I’ve even got a blog. Why isn’t this marketing stuff working?” There’s being highly visible online and then there’s being able to leverage your visibility into paying clients. Effective marketing goes beyond just what you do on social media. If your marketing strategy has relied heavily on social networking…Details
Effectively using your opt-in list is one of the best ways to sell your products and services. Now here’s the trick – in order to use your email list – you have to have one! Wise business owners and solopreneurs realize that their opt-in list is their direct access to interested prospects. Facebook, Twitter and…Details
If you are like many of my clients, it’s probably crossed your mind on more than one occasion that doing webinars could be a brilliant (and bankable) way to monetize your expertise. Right behind that thought is the concern,”But what about all the technical setup for how to do a webinar?” If one of the…Details
Chances are you’ve heard the buzz about the benefit of creating online courses and digital products to sell online.
If you want to create an online course or digital product that sells, your goal should be to create a product that is perceived as highly valuable. Something that your customers will not only love because they find it useful, but rave about to other people.
I see far too many well-intentioned, passionate coaches, speakers, and solopreneurs investing time and money to create products that seem like a good idea, but fail when it comes to delivering what their target audience needs.
In a market where there is an overwhelming abundance of information (for free and for fee), it s critical to make sure that what you create consistently satisfies your audiences needs. You need to make a product that S.T.I.C.K.S. That’s my acronym to help you remember how to create products that will keep your customers coming back for more.Details
Just like anything you sell, when it comes to selling your services and information products: it’s a numbers game. When you have a solid sales funnel in place, you can easily begin to forecast your conversions from month to month by tracking the number of subscribers you have at each of the stages of the sales funnel. If you…Details
I’ve been teaching webinars since 1999. I was working for a national company with sales and service teams that needed to be trained in how to use their sales system. It’s been amazing to watch how webinar technology has become more accessible, making them a perfect tool for coaches, consultants, and service-based solopreneurs to use…Details