Brilliant Women Lead: Step Into Your Purpose by Going First | Tai Goodwin
Tai Goodwin
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Trailblazing women lead

One of the lessons Trailblazers learn is the priority of purpose.

As a Trailblazer, you have a message, a vision, a new perspective or way of thinking that you want to share with your audience. So it makes perfect sense that you will have to be the one in the front, leading the way. But sometimes, you will have to step into the role of pioneer and not just blaze your own trail, but a trail for others as well.

Early in my entrepreneurial journey, I spent so much time looking outside of myself for guidance. I would complain to my coach that I didn’t have a role model for what I wanted to do. One of the things I’ve learned (and now own) about being a trailblazer is that sometimes we have to be our own guide. Yes, we accept wisdom from those that pour into our lives, but we also have to trust our intuition and forge a trail through trial and error. It is lonely, it feels uncomfortable, there are sacrifices that will be made, and even relationships lost. But the reward for those willing to be the Trailblazers they were destined to be, is so worth it.

If You Want to Lead, You’ll Have to Go First

My home life is centered around the journey of parenting a strong-willed teenager! Every week I am amazed by how much she teaches me about myself. My impatience with myself shows up in her self-criticism. Her need to be right, checks my ego. And her love of daydreaming reminds me to keep dreaming.

There are lots of life lessons. There are also lots of business lessons. One of those lessons is that I need to go first. Think of this as a twist on “Do as I say, not as I do.” That phrase doesn’t work with kids and it won’t work with the people you have been called to leave.

As someone who teaches, it becomes really easy for me to explain how things work. But in order for me to have authentic impact, I have to focus my teaching on things I’ve experienced. We tend to assume that just because we’ve learned something that qualifies us to tell other people about it. Have you ever been able to tell people about something you’ve learned? It’s great sharing that information, right?

But what actually accelerates people getting results is not just information, it’s the transformation that comes from experience. 

A perfect example: how can you confidently guide clients to raise their rates, when you haven’t experienced raising your rates to be on par with the results you help people get? Or how authentic is it for you to complain about people not wanting to pay your rates, when you have been unwilling to invest in yourself at a higher level?

If you want to spark real change in the people you have been called to serve, you go first – lead.

Remember: There are people that can’t step into their purpose, until you step into yours.



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About the Author Tai Goodwin

Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.

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Is It Working? Five Questions to Help You Shift Into Your Purpose | Tai Goodwin says

[…] you living like your purpose is an option, instead of a […]

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