“Your email list can be a gold mine,” Have you ever heard that or something similar and wondered exactly how that could be possible for you?
For the time you spend crafting emails and offers or thinking about crafting emails and offers – you might wondering if building an email list is actually worth it.
The answer is yes, If you have the right people on your list and a strategy for converting them into paying clients. But without those two those things, you could have thousands on your list and see very little return on your investment.
When I was first starting out, I focused on getting as many people as I could on my list. Why? That’s all most of the online marketing gurus were talking about. Everyone was teaching that the larger the list the better. And they had stats to back it up. At one time, the statistics were that only 1-3% of subscribers would respond to offers. This is why they pushed you to get more people on your list. Three percent of 100 is just 3 people. But three percent of 10,000 is 300.
Bankable Insight: We are not internet marketers. So trying to create conversions from email marketing like an internet marketer does is not going to work. See, for most internet marketers, it’s all a numbers game – the focus is on quantity. For you and I, we are about building relationships, which means we focus on quality.
We are not building an audience to sell to. We are building an engaged community of co-creators who want to hear from us because we can help them.
As a catalyst entrepreneur, we have three responsibilities to the people that join our community:
What if there was a way to know exactly what your list community needed? What if you could ensure your content and invitations were valuable and desirable?
This is what I’ve done through creating quizzes as opt-in offers. If you’ve taken either of the quizzes I’ve created, you were tagged in my email system so that I know what will help you the most. For example, with the Growth Alignment quiz, if you responded that you don’t know how to find your target audience, you were tagged a certain way in my system. You will get content that helps you find your ideal client. And when I see a certain number of people that have this need, I start digging a little deeper to figure out if there is a course or offering I can create and invite you to.
In my upcoming Quizology course, I’ll be teaching how you can use this exact approach to segment your email list. If you have a list and have been wondering how to increase the return on your investment, this approach is a smart way to figure out what content and invitations will lead to more clients and sales.
Learn more about Quizology and reserve your spot in the live 3-hour workshop.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.