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Category Archives for Marketing

Why Branding Your Business Is an Inside Job

Choosing the right branding can be hard. Names, tag lines, colors, logos, unique selling points, values, key words, language, style, tone, focus, reputation – there is so much to consider when it comes to branding your business. And we are desperate for branding that is catchy and cool. A special combination of branding elements that will surely make us […]

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How to Create Information Products that Sell: Build a Credible Online Presence

This is part two in the series on creating information products that sell, click here to read part one.   Big list or small list, without a credible online presence, you will have a hard time selling your information products. Even if your product is just $9.99, without credibility your chances of selling enough of […]

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branding mistakes coaches make

Three Branding Mistakes Even Really Good Coaches and Consultants Make

Here’s what clients, coaches, and consultants with a bankable brand know: customers don’t buy your services. They “buy” you. Out of all the other people they could have worked with, they chose you because of your experience, expertise, and your unique talents and personality – Your Brilliance! There was a time when “branding” simply entailed […]

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newsletter ideas for speakers

25 Newsletter Ideas for Speakers New to Email Marketing

Do you use a free newsletter to help market your services as a speaker? Content is still king and email marketing continues to be one of the tops marketing tactics for both business to business and business to consumer models. One of the frequent questions I get when I speak about marketing and social media is, “What do […]

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Speaker One Sheet Examples

The Brilliant List: Speaker One Sheet Examples and Tips

What is a Speaker One Sheet and Why You Need One Imagine you are planning an event – it could be a small event for your church or a national conference. No matter what size the event you want to hold, you need a speaker. You google empowerment speakers and a huge lists of names […]

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