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Suspect Sales Strategies: The Six-Figure Shuffle

“INTEGRITY NOW!” Remember on Seinfeld when George’s Dad used to run around saying. “Serenity Now!” Every time I see a telesummit promoting six-figure “experts” (that aren’t all making six-figures) or “48 hours” to get 10K subscribers or any other suspect sales strategy that attempts to sell people on the idea that they can get immediate […]

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How to Create Information Products that Sell: Know Your Audience

With social media, blogs, and online shopping carts, it seems like it should be easy to sell information products online, right? Many internet marketing gurus would have you believe that if you build an information product today, you will have a line of people just waiting to buy whatever you’ve created tomorrow. While it is […]

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Three Newsletter Ideas that Build Credibility with Your Subscribers

Even the most knowledgeable subject matter experts can find themselves running out of newsletter ideas. Your email newsletter is one of the best ways to engage VIPs (Very Interested Prospects) in an ongoing virtual dialogue. If you’ve targeted the right readers, your consistent delivery of relevant and meaningful messages allows you to stay connected to […]

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Four Practical Ways to Build a Profitable Email List

Effectively using your opt-in list is one of the best ways to sell your products and services. Now here’s the trick – in order to use your email list – you have to have one! Wise business owners and solopreneurs realize that their opt-in list is their direct access to interested prospects. Facebook, Twitter and […]

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