There are tons of great examples of how not to use PowerPoint. My favorite PowerPoint fail is when presenters read word-for-word from the screen as if we can’t see the content for ourselves. With many well-intentioned but ill-advised people creating PowerPoint presentations, it’s no wonder why the tool has gotten a bad reputation. But there are several ways to creatively…
Last weekend I had the opportunity to present at the MN Blogger Conference. It was an amazing group to engage with (Check out the tweets and pics).
Are these conferences for women on your list? I’m speaking at Cheryl Wood’s Play Time is Over event next week. It got me thinking about other conferences or virtual events for women that I’d love to attend or speak at. I polled my Brilliant Business Girlfriends and my own private list to create a brilliant…
Passive income is one of those words that makes the ears and wallets of coaches and consultants perk up. The fantasy is that they will create an ebook, tell everyone on Facebook about their ebook, and then sit back and wait for the sales to come in. They get so caught up with the idea of creating a product to sell, they often overlook the foundational elements that need to be in place in order to actually sell their products.
Before you invest time and money in creating products that you plan to sell online or from the stage, you want to be clear about:
Sometimes we can be the biggest obstacle to getting more clients and growing our wealth. One of the ways we do this is by engaging in dangerous conversations…with ourselves.
When it comes to making decisions in your business, it is so important to talk to your clients – potential, existing, and past clients. There’s no way to really figure out what they want from you by talking to yourself. No matter how many vision boards, mind maps, brainstorming sessions, or heavenly visions you have – all of it is guess work if you don’t ask your audience.
What You Can Learn When You Listen to Your Clients
Potential Clients can help you uncover:
- Language for your sales pages
- Pain points and problems you can solve
- Ideas for blog posts, webinars, and products
I struggled with finding my niche for years. In fact, most service-based solopreneurs struggle with it too. Finding your niche is one of the most liberating yet frustrating things you will do as a solopreneur. There are two reasons for this:
1- Narrowing to a specific niche feels counterintuitive.
Many of my clients mistakenly believe that the key to getting more business is offering everything to anyone. In fact, the opposite is true – especially when you are starting out.
2- Choosing a niche feels like restricting what we get to do.
Since most of us are multi-talented and multi-passionate, we struggle to focus our energy and attention on just one or a few things. We confuse focus with limits, failing to understand that clarity in what we offer is the door to reaching more people and growing our wealth.
The solution: Discover your Bankable Brilliance Profile.
[jwplayer mediaid=”5983″] I’ve been using Boxshot King for a about three years to create graphics for my information products. I use it for ebooks, videos, webinars, and courses. It’s one of the best tools I’ve found for making ecover graphics without using Photoshop. You can grab your own copy of Boxshot King here: http://launchology.wpengine.com/boxshotking Other tools…
Speaking is not teaching. Teaching is not training. But all three are opportunities to help your audience learn. What will make you brilliant in creating products and programs is understanding the differences and benefits of those opportunities. What will make you profitable is knowing which one of those delivery methods is your strength and how to use them to help your VIPs and clients.
I remember the first time I thought about becoming a speaker. I was a site manager with Americorps and we were at a team building retreat. I don’t remember the speaker or the group he was with, but I do remember hearing the word self-efficacy for the first time. That one word inspired three new programs I would lead at Gillespie Middle school with my team. The speaker left me inspired and fired up. I remember feeling like I was ready to change the world. I wanted to ignite people like that. That’s what speaking is all about: sharing ideas, experiences, and stories that ignite people to take action or see things in a new way.
Having good speaking skills, doesn’t make you a good teacher
A colleague of mine is a great speaker. Early in his career someone told him that since he likes to talk and is really good at talking, he should be a teacher. The person took that advice and invested time in pursuing teaching credentials only to find out that he didn’t like teaching at all. While he did enjoy talking, he didn’t like being responsible for whether people learned something. True teaching is objective-focused and has some form of evaluation, whether it is formal or informal. A good teacher makes sure there is something in place to assess whether or not learners understand and know the material. Brilliant teachers have a deep understanding of their learners, solid practical experience and a growing knowledge of their topic.
You may be able to do research and put together a presentation on skydiving, but you can’t teach someone about skydiving unless you’ve practiced it yourself. Even if you’ve done it once – that doesn’t mean you know enough to teach it to someone else. You may be able to tell them what you’ve done, but you don’t have enough practical experience to teach them. Teaching is not just telling people what to do, it’s showing them how, explaining why and ensuring that they have the correct knowledge to adapt if needed. This is why so many people are frustrated when they buy a product or attend a “workshop” but only walk away with information – most of which they could have dug up on their own with a little research online.