SHIFT Work: Are You Afraid to Make Money?

Why is it that those who could probably do the most with money, are often the same brilliant women who are afraid to make it?

Now they may tell you that they aren’t afraid to make money. In their words, “Money just isn’t that important to me,” or “I don’t need to make a million dollars.” Both of those self-fulfilling phrases are tainted with fear.

“Money just isn’t that important to me.”

If money is not important to you, you will never charge what you are worth. I work with women in this category and I can always hear the self-doubt in their voice when we start to talk about money. Suddenly their confident tone simmers into a hard wall that they’ve locked themselves behind. It’s almost as if they are offended by the idea of money being a priority in their business.

Money may not be the only thing that’s important to you, but if you are running a business it has to be one of the top three things on your list. It’s naive to say that you want to start a business, but money is not important to you. Do it for free if cash flow really isn’t important to you. But don’t undercharge for what you do and justify it by saying money is not that important to you. That’s not fair to the other people who need and want to make money in their business and set their pricing accordingly. It’s not fair to potential clients who don’t work with you because they perceive the quality of your services will be cheap as your prices. And it’s not fair to you: why are you placing such a low value on the brilliance you bring into the world? The value of what you offer doesn’t change based on how much money you think you need.

Content Creation Tips: How to Write Your Ebook Faster

Does the idea of writing an ebook and selling it online appeal to you? Writing an ebook sounds easy, until you get started. Without the right information and tools, it can feel like an overwhelming task. 

Here are my top tips (and a few tools) to help you write your ebook faster:

#1 – Ask your audience what they want.

While it’s possible to research and write about anything, you will get your ebook finished faster if you have a clear idea of what to write. You could research key words and try to find something that you think will sell, but the best thing to do is base your ebook on a topic that is relevant to your audience and solves a problem for them. And of course, you’ll want to make sure the topic related to your experience and expertise. The best way to find out what your audience needs is to ask them by creating a survey.

5 Ways Coaches, Consultants, and Holistic Practitioners Can Use Google Hangouts

Have you tried Google Hangouts yet? Are you thinking about hosting one?

I’ve been experimenting with using Google Hangouts with clients, prospects, and my online network. Originally I avoided using Hangouts because the technology was very glitchy. Over the last 6 months however, Google has made major improvements. Are there still a few bugs that creep in at times? Yes – and that happens with almost every online tool at some point. But the benefits and potential of Google Hangouts far outweigh the things they still need to work on. If you are looking for a free platform to engage with your audience, connect to your team, and create content – it’s worth it to explore Google Hangouts.

Google Hangouts for coachesHere are some facts about Google Hangouts:

  • You can create a video chat conference with up to 10 active participants simultaneously.
  • You can have an unlimited number of viewers (people just watching your broadcast)
  • You can make live telephone calls free through Google Hangouts.
  • You can record your Hangouts and immediately upload them straight to YouTube.
  • Hangouts can be accessed from any internet-capable computer, including both PC and Mac, but can also be accessed by most Android and iOS devices through apps.

Here are 5 ways you can use Google Hangouts in your coaching, consulting, or holistic practice:

How to Choose the Most Profitable Information Product Ideas

This part 2 in my series: Think You’re Ready to Create an Infoproduct?

Once you figure out your target audience – WHO you will be creating an infoproduct for, it’s time to decide what to create. What you create needs to based on question #2. Are you clear about their problems and how you help them get results?

This is the stage where most people go crazy with brainstorming. Brainstorming or as I like to call it “Brilliance Storming,” is  a great start – it’s always exciting to come up with new creative product ideas. But if you are going to create an information product that sells, you have to use more than your ideas and intuition. You need to validate your infoproduct ideas by getting feedback from your audience.

The best way to validate your infoproduct ideas is to ask your audience.

Before you create anything, you want to know that your infoproduct will do three things:

  • Address a priority problem that your target audience wants to solve.
  • Fits the level of service that your audience wants.
  • Helps establish your credibility in the niche and field that you want to be known in.

My favorite way to get feedback from my audience is using online surveys can help you determine if your information product will do those three things. For example, if you design web sites for authors and are thinking about creating an ebook or workshop, include these questions in your survey:

Video Business Card: What I Do and Why I Do It

Author, coach, bankable brilliance mentor, brilliance catalyst – all of those terms fit.

As catchy as the term Bankable Brilliance Mentor is, it doesn’t really capture all of the ways I help my clients “unleash their brilliance.” So I put together this quick video business card to let you know exactly how I use my own brilliance to help you reach more people, change more lives and grow your wealth!

Click the play button!