I struggled with finding my niche for years. In fact, most service-based solopreneurs struggle with it too. Finding your niche is one of the most liberating yet frustrating things you will do as a solopreneur. There are two reasons for this:
1- Narrowing to a specific niche feels counterintuitive.
Many of my clients mistakenly believe that the key to getting more business is offering everything to anyone. In fact, the opposite is true – especially when you are starting out.
2- Choosing a niche feels like restricting what we get to do.
Since most of us are multi-talented and multi-passionate, we struggle to focus our energy and attention on just one or a few things. We confuse focus with limits, failing to understand that clarity in what we offer is the door to reaching more people and growing our wealth.
The solution: Discover your Bankable Brilliance Profile.
I specifically work with authors, coaches, consultants, transformational teachers, and holistic practitioners. Based on my observations and experience, they show up as lights in the world in the following roles:
- Guides, and
- Healers + Fixers.
Most of my clients have a combination of the traits typical to each role, with one role that is more dominant. When we operate in a role that is not suited to our bankable brilliance, we end up frustrated and struggling to effectively serve through our business.
Once I began to understand my own Bankable Brilliance Profile, I felt free. Free to build my business according to how I’ve been called to show up in the world – not according to someone else’s blueprint or game plan.
As I’ve used this insight to help my clients, they have found freedom too. The freedom to say “No” to creating membership sites because they would much rather teach small classes. Or the freedom to focus on creating content to sell online rather than doing lots of one-on-one work because they enjoy teaching, but not coaching.
Being able to build your business based on the way you shine most brilliant means everyone wins. You will be in alignment and confident in what you are offering. And your clients – the ones you have been called to serve are getting your absolute best.
Are you ready to find your profitable niche and monetize your expertise?
Click here to download my free ebook with a quiz that will help you Unleash Your Bankable Brilliance and start attracting your ideal paying clients.
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