The key to getting more clients by accident is the “Fly By The Seat of Your Pants” business model. In this simple business model:
The Fly by the Seat of Your Pants business model has no systems so you are not constrained by a consistent process for getting clients. This approach guarantees that you will get more clients by accident. It’s the perfect business model if you enjoy working long hours and then guessing how much money you will earn each month.
I’ve met too many coaches and consultants who are pleasantly surprised at the end of the month when they’ve made enough money to cover their expenses. If your current way to get clients is hit or miss, I wonder how much money you are losing by not being profitable on purpose.
Flexibility is really important to me – it’s one of the reasons I became my own boss. But there’s a big difference between flexibility and flying by the seat of your pants. Genuine flexibility in your business never comes at the expense of being profitable.
This picture from Shena Tschofen, sums up flying by the seat of your pants. It might look pretty, but:
I can guarantee that’s no way to run a sustainable and profitable business.
One of the signs you are using the “flying by the seat of your pants” business model is an inconsistent client base. Or as I like to say: You get clients by accident. Maybe you’ll get a client from a referral, maybe you’ll meet someone at a networking event, maybe someone will reach out to you via the contact form on your site. I hope all those things are happening for you. I would love to see those things happening for you consistently (I’m sure your bank account would love it to).
When you are intentional about building a profitable business, you have six critical pillars in place:
When you don’t have these pillars firmly in place, your business and your bank account will be like a rollercoaster ride. And unless you enjoy headaches and feeling nauseas at some point you will want to get off the ride and put your feet on solid ground.
These six pillars are areas I address in my coaching programs. Some of my clients need help in just one area, while others work with me on strengthening all of the pillars. Click here to learn more about how I can help you build a bankable business and stop flying by the seat of your pants.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.