Does the idea of writing an ebook and selling it online appeal to you? Writing an ebook sounds easy, until you get started. Without the right information and tools, it can feel like an overwhelming task.
While it’s possible to research and write about anything, you will get your ebook finished faster if you have a clear idea of what to write. You could research key words and try to find something that you think will sell, but the best thing to do is base your ebook on a topic that is relevant to your audience and solves a problem for them. And of course, you’ll want to make sure the topic related to your experience and expertise. The best way to find out what your audience needs is to ask them by creating a survey.
Writing online requires a down-to-earth and conversational approach. The best way to do this is to write how you speak. Write as though you were chatting with a client or a good friend over tea. Avoid jargon and overused buzz words as much as possible. What matters the most is that your information is valuable and will solve the reader’s problems. And the simpler you keep your language, the faster you will be able to create your product. Shannon Hernandez, one of my Brilliant Business Girlfriends has one of the best writing websites with several posts on finding your authentic writing style.
Some people just find speaking easier than writing. If this is you, grab your cell phone or a mini voice recorder and record your thoughts. Once you have your audio you can have it transcribed (or do it yourself). You’ll then have a “raw” transcript which will be the starting point for your ebook. Once you have the transcript, be sure to go through and edit it to make sure it flows brilliantly. My favorite recording tools are Audacity and Audio Acrobat. If you want to
Another good (and fast) alternative to writing out your ebook is to record an audio interview. It can be an interview with a leader or influencer in your niche, or you can have someone interview you. You can then have the audio transcribed and transformed into an ebook. Including the audio along with your ebook adds immediate value for your VIPs. My favorite tools for audio transcription: No Notes and eLance.
Even if you have the best intentions, you may still not have the time, focus or energy to create your ebook. If this is the case, consider hiring a ghost writer. The quickest way to find a ghost writer is to search online marketing forums for good writers or look at Elance or Guru.com. Before you hire any writer check out their references and previous samples of their work similar to your project. And start with giving them a smaller test project first, before hiring them to write your ebook. them a small test project before committing to the whole thing. This way you can evaluate the quality of their work without losing too much time and money if it’s not a good fit.
Getting your ebook done, doesn’t have to be difficult or time consuming. The main thing is to make a decision to get it done and then back your decision up with a plan. It can seem a bit overwhelming at first, but remember, just getting started is often the biggest hurdle.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.