“Niche to be rich!” You’ve heard that saying right?
A few weeks ago I launched a new quiz to that helps coaches, consultants, and holistic practitioners find their purpose-aligned niche. I’ve gotten lots of great feedback about how the quiz is helping people feel more confident in the work they have been called to do. I also got a great question that’s worth responding to here:
[quote]Q: Your focus is helping people monetize their expertise with info products – why is your opt-in offer about finding your niche?[/quote]
Nine times out of ten, clients that come to me wanting to create a product or signature coaching program have lots of great ideas. They are passionate about their message and excited about reaching more people and changing more lives. There are two questions stop them dead in their tracks though:
- What’s your niche?
- Who’s your ideal audience for this product?
I understand they want to get to the good part – having a cool looking product showcasing their expertise or that they can sell from their website. But if they create the wrong type of product that fails to help their audience make the transformation they need – they will be wasting a lot of time and money. They also risk damaging their credibility. And when you do most of your marketing and business online, credibility is everything.
Here’s the standard definition of niche according toBusiness Dictionary.com:
“A small but profitable segment of a market suitable for focused attention by a marketer. Market niches do not exist by themselves, but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them.”
I’d like to offer another way to look at niche specifically for service-based professionals. Your niche is not just the place you fit in the market, it’s how you serve.
Based on the work I’ve done with service-based professionals, I’ve seen four main service-niches:
- Trailblazer: The rebels and visionaries with a passion for changing the game and called to pave the way to new ways of seeing, thinking, being and solving problems.
- Teacher: The communicators that patiently educate and illuminate with inspirational messages.
- Guide: The mentors and coaches that help individuals find their way and walk their path.
- Healer: The fixers – they love to solve problems for people and bring restoration.
Finding Your Brilliant Zone helps you figure out where your strengths are and creates your service-niche or as I call it, your Bankable Brilliance Profile.
How does knowing your Bankable Brilliance Profile help you create content and information products?
The best content for you to create, the stuff that will attract and engage your VIPs (very interested prospects) is based on your Brilliant Zone – the place where your Bankable Brilliance Profile is in alignment with your gifts and expertise. For example, let’s say your area of expertise is financial planning, here’s how it might look across the four profiles:
- The Trailblazer may travel to different audiences calling for small businesses to be socially responsible when it comes to financial management and investing in their community. Their content creation is focused on books, speeches, and essays that spark dialogue and invite people to take a new perspective on the topic.
- The Teacher is focused on helping newly employed women learn how to save, invest and manage their money. The content they create is instructional – it might be videos, workbooks, or templates but the goal will be the same: teaching what they know.
- The Guide will pick up where the teacher left off. They will help their VIPs work through the mindset shifts required to be more financially healthy. They will also help their clients set goals and be accountable to doing the work that brings results.
- The Healer may consult with small business owners or professionals and create a financial plan or strategy that they will implement for them. Their clients bring them problems and the “heal” it for them by fixing it and restoring wholeness. Their content is going to be case studies, success stories and “How I Did It” blog posts and articles.
Most service-based professionals operate in more than one service-niche, with at least one being more dominant. You can find out more about each profile by downloading your own copy of Finding Your Brilliant Zone.
So why do I start by helping my clients get crystal clear about their niche?
I want to make sure the content, products, and programs they create are helping their audience and boosting their credibility. If those are the results that you want, take the quiz and discover our purpose-aligned niche.