A few weeks ago I launched a new quiz to that helps coaches, consultants, and holistic practitioners find their purpose-aligned niche. I’ve gotten lots of great feedback about how the quiz is helping people feel more confident in the work they have been called to do. I also got a great question that’s worth responding to here:[quote]Q: Your focus is helping people monetize their expertise with info products – why is your opt-in offer about finding your niche?[/quote]
Nine times out of ten, clients that come to me wanting to create a product or signature coaching program have lots of great ideas. They are passionate about their message and excited about reaching more people and changing more lives. There are two questions stop them dead in their tracks though:
I understand they want to get to the good part – having a cool looking product showcasing their expertise or that they can sell from their website. But if they create the wrong type of product that fails to help their audience make the transformation they need – they will be wasting a lot of time and money. They also risk damaging their credibility. And when you do most of your marketing and business online, credibility is everything.
Here’s the standard definition of niche according toBusiness Dictionary.com:
“A small but profitable segment of a market suitable for focused attention by a marketer. Market niches do not exist by themselves, but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them.”
Based on the work I’ve done with service-based professionals, I’ve seen four main service-niches:
Finding Your Brilliant Zone helps you figure out where your strengths are and creates your service-niche or as I call it, your Bankable Brilliance Profile.
The best content for you to create, the stuff that will attract and engage your VIPs (very interested prospects) is based on your Brilliant Zone – the place where your Bankable Brilliance Profile is in alignment with your gifts and expertise. For example, let’s say your area of expertise is financial planning, here’s how it might look across the four profiles:
Most service-based professionals operate in more than one service-niche, with at least one being more dominant. You can find out more about each profile by downloading your own copy of Finding Your Brilliant Zone.
So why do I start by helping my clients get crystal clear about their niche?
I want to make sure the content, products, and programs they create are helping their audience and boosting their credibility. If those are the results that you want, take the quiz and discover our purpose-aligned niche.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.