An ecourse can be an outstanding opt-in offer or entry level product to add to your sales funnel. The only thing is – you have to make the time to create the content. If you are not a writer, thinking about creating content can feel overwhelming. If you have been hesitant to start writing or dismissed ideas about creating a course because you don’t consider yourself a writer, you’ll find some practical tips in this post.
30 Second Summary
Writing your ecourse can be pretty straightforward if you:
- Write what you know and what your audience will benefit from.
- Write each lesson of your ecourse as if you are talking directly to your audience.
- Write and organize your content in a way that makes reading easy.
Why Writing an Ecourse Is Easy
First, know that you don’t have to be a writer to create bankable content. You are not writing for a newspaper or magazine, so your writing doesn’t need to appeal to a broad audience. And an effective ecourse won’t be on a broad topic anyway. You’ll be focused on your a specific problem that your ideal audience has, so your writing will be more specific.
For example, maybe your course is on “Seven Ways to Get Paid to Speak.” This ecourse solves a problem for a specific target audience. And if you’ve chosen a topic already connected to your experience and expertise (the best way to create any product), it’s more than likely you can write this article quite easily.
Another reason it’s easier to write ecourse content is the tone. There is no requirement for the writing to be formal; you are not writing an APA style research paper. The content for your ecourse can be more conversational, personal – like you are speaking to your audience. You’ll use words not typically found in journalism unless someone is being quoted, words like:
Just like when you are writing blog posts, you’ll want your ecourse content easy to read. You’ll break up your content into small chunks, by using headings, subheadings, bullet points, and numbered lists.
My Most Bankable Writing Tip for Creating eCourse Content Fast: Use Templates
One of the things I help my clients with is writing content for their courses and products. We create content templates that makes it easy to get their ideas and information out of their heads and into a product. Having a template also provides a reusable structure they can use for all of the lessons in their ecourse. A simple way to do this is to write a rough outline with headlines and subheadings. Then fill in the content with the what you know. For your first draft. don’t worry about spelling and grammar. You can have an editor or use a tool like Grammarly to help with that once you have all your ideas down on paper (or the screen).
After polishing your content with final revisions, you may want to have a one or two trusted colleagues read through your course content. You can even invite a few clients to pilot your ecourse before you do an official launch. With a plan and a template for creating quality content, you’ll be ready to upload your ecourse to your chosen autoresponder in no time.
A few more content writing tips for creating your ecourse:
- Keep your lessons short. Aim for one idea per lesson that can easily fit within 350-450 words. (If you find yourself passing 750 words, you’ve got two or more lessons – split them up!)
- Re-use and Re-cycle. Do you have any old blog posts that you’ve written? Reports? Ideas for blog posts that never got off the ground? Put them to good use and re-purpose them into lessons for your course. Here’s how…
- Write about what you know. Your biggest problem, if stick to subjects you know by heart, will be keeping the word length down! (See tip #1.)
- Write first, research later. When you’ve finished your lesson, re-read it. You’ll know if you need to expand on a statement with a line or two of research to add credibility to it.
- Stick to a basic structure. If you don’t want to use a template, make sure you learn the basic structural elements of an effective lesson:
- A beginning paragraph that promises what the reader will learn
- At least two middle paragraphs that expand on the premise
- A summary, that brings your post to a strong conclusion
- A call to action, inviting comments or click-throughs from your reader
- Use sub heads and/or a few bullet points. If your lesson is over 350 words long sub heads and bullet points will break up the text and make the reader feel that your lesson is easy and quick to read
- Don’t edit as you write.There will be plenty of time to look for typos during the revision process. Editing as you are writing can cause you to:
- Go off on a tangent
- Lose the conversational feel of your lesson
- Weaken your confidence
- Add more time to your writing process
- Throw off the flow of your lesson
If you follow these writing tips, you’ll be able to complete your ecourse in an afternoon!