Once I tell people what I do, this is the typical response I get: “You know, I’ve got all this content – I need to create an ebook or something. Do you have a card?” While it would be easy to give them my card, take their money, and help them create an ebook, that would be something I could not do in integrity. Why? Because 7 out of 10 of the people that sign up for my free Content Into Cash Flow consultation are not ready to create a product.
So many coaches, consultants, practitioners, and speakers that like the idea of being able to sell information products have bought into the hype. They’ve heard somewhere that all you have to do to generate passive income is create an ebook or online course. While there are a number of people that have turned their experience and expertise into a six-figure infoproduct system, they all had certain things in place to help them get there. In fact, many of them will tell you that they failed and stumbled along the way to six-figures more than once.
If you are serious about turning what you know into products and programs you can sell. There are five questions you need to be able to answer with an unwavering “YES”:
I’ll be going through each one of those questions in this blog series. First up – let’s talk about your target audience.
And by know I mean do you really know them? This goes beyond being able to say, “I work with women in corporate America between the ages of 35-50.” If you are going to create an infoproduct that sells there are so many other things you need to know about your intended audience.
One of my clients is a brilliant career coach with a passion for helping people get into their first management position. Initially she was trying to create a product for anyone that wanted to get promoted. After a strategy session to help her create an ideal client profile, we had a much better description of the people that would be willing and able to pay, not just for her product but her services as well.
Here’s an example of a target audience description like the one I helped her create:
She would still need to do a little target audience research, but here’s how adding just the details above helped shape her infoproduct and offerings:
A. 5 Steps to Get a Promotion
B. The Introverts Guide to Getting Noticed (and Promoted) at Work (one of the potential titles we came up with)
Hands down you would be drawn to B and you’d recognize the coach offering that product as someone who could help you with your exact struggle.
So, how well have you defined your audience? Do you know them enough to create a stand out product, or will it blend into the background of all the other things out there?
A few other things to know about your audience so you can make products that your audience really wants:
Or if group coaching isn’t your thing, check out my Find My Target Audience + Niche Strategy Session.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.