Last week, one of the brilliant women participating in the 15/15 eCourse Challenge, Sherrell Martin, asked a question about the tools for creating landing and sales pages.
I tested Lead Pages and really like their platform. But there are two other tools in my arsenal that I already use and have a system for: Hybrid Connect and Optimize Press. Between the two of those, I don’t have a need for Lead Pages right now.
It’s a great tool for beginners! The beauty of Lead Pages is that if you are brand new to creating sales and landing pages, their templates make it super easy to get started. First, you don’t have to figure things out from scratch: their templates include text and layout for over 20 different landing pages. They’ve also tested which ones convert more. I highly recommend LP to my clients who want to get up and running fast and want a proven tool that integrates very nicely with WordPress.
Optimize Press templates too, but they are not as straightforward as Lead Pages where you can just turn sections on and off to hide them fro your published page. If you are new to creating pages and want something that looks good, I’d definitely start with Lead Pages. The downside is that there is an ongoing monthly fee and the lack of flexibility. I don’t like not being able to change the sales page design other than turning sections on and off. This is fine if you just want to be able to change the copy, but if you want to get more creative with the layout, without knowing any code, this won’t work best for you.
Optimize Press, can be used as a full blog or plug-in for your existing WordPress site. In addition to just landing and sales page templates – there are content templates that are perfect for membership sites like the 15/15 eCourse Challenge or The Brand Your Own Brilliance Toolkit – both sites I’ve created using Optimize Press. Optimize Press (2.0) gives you more flexibility because you can add lots of different elements and rearrange each page using their PageBuilder. Both systems have a sales funnel option – which means you can have multiple video landing pages that lead to an ultimate sales/opt-in offer. You can see the OP sales funnel in action at ProfitableOnPurpose.com.
In addition to being able to create landing and sales pages, OP can be used for your entire site. And if you don’t want need a new theme, you can just use the plug in. The most recent version of the theme also has a membership option, but in my estimation it is not as robust as WishList or Digital Access Pass. If you have plans to build an empire of products and programs, I highly suggest investing in Optimize Press.
Hybrid Connect is similar to Pippity and Optin Skin – all premium (not free) plugins. I’ve used all three of them and have found Hybrid Connect to be the best investment. Here’s why it stands out for me:
Hybrid Connect and Optimize Press are one-time investments. You can use Hybrid Connect on as many sites as you want for $67 (A single license is $47). You can use Optimize Press on up to 10 sites with their Publisher Package. For Lead Pages, the monthly investment is $37/month.
I review other tools for creating landing and sales pages for your infoproducts and programs in The Brilliant List: 20 Tools for Creating Landing Pages That Work.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.