Creating Sales Pages: Lead Pages vs Optimize Press
Tai Goodwin
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Creating Sales Pages: Lead Pages vs Optimize Press

Last week, one of the brilliant women participating in the 15/15 eCourse Challenge, Sherrell Martin, asked a question about the tools for creating landing and sales pages.

Q: Do you prefer Lead Pages over Optimize Press?

A: It depends.

I tested Lead Pages and really like their platform. But there are two other tools in my arsenal that I already use and have a system for: Hybrid Connect and Optimize Press. Between the two of those, I don’t have a need for Lead Pages right now.

My Lead Pages Review

It’s a great tool for beginners! The beauty of Lead Pages is that if you are brand new to creating sales and landing pages, their templates make it super easy to get started. First, you don’t have to figure things out from scratch: their templates include text and layout for over 20 different landing pages. They’ve also tested which ones convert more. I highly recommend LP to my clients who want to get up and running fast and want a proven tool that integrates very nicely with WordPress.

Optimize Press templates too, but they are not as straightforward as Lead Pages where you can just turn sections on and off to hide them fro your published page. If you are new to creating pages and want something that looks good, I’d definitely start with Lead Pages. The downside is that there is an ongoing monthly fee and the lack of flexibility. I don’t like not being able to change the sales page design other than turning sections on and off. This is fine if you just want to be able to change the copy, but if you want to get more creative with the layout, without knowing any code, this won’t work best for you.

optimize pressWhy Hybrid Connect and Optimize Press works for me

Optimize Press, can be used as a full blog or plug-in for your existing WordPress site. In addition to just landing and sales page templates – there are content templates that are perfect for membership sites like the 15/15 eCourse Challenge or The Brand Your Own Brilliance Toolkit – both sites I’ve created using Optimize Press. Optimize Press (2.0) gives you more flexibility because you can add lots of different elements and rearrange each page using their PageBuilder. Both systems have a sales funnel option – which means you can have multiple video landing pages that lead to an ultimate sales/opt-in offer. You can see the OP sales funnel in action at ProfitableOnPurpose.com.

In addition to being able to create landing and sales pages, OP can be used for your entire site. And if you don’t want need a new theme, you can just use the plug in. The most recent version of the theme also has a membership option, but in my estimation it is not as robust as WishList or Digital Access Pass. If you have plans to build an empire of products and programs, I highly suggest investing in Optimize Press.

hybrid connectHybrid Connect is similar to Pippity and Optin Skin – all premium (not free) plugins. I’ve used all three of them and have found Hybrid Connect to be the best investment. Here’s why it stands out for me:

  • Awesome opt-in box templates that are highly customizable. You can customize width, height, text position, color, side image, input boxes, and more. They have both horizontal and vertical options.
  • You can even create your own templates and then reuse them for different opt-in offers. You can also copy opt-in forms so you never have to start from scratch.
  • It integrates with all the major email service providers, including Aweber, InfusionSoft, Mail Chimp, Campaign Monitor, and my favorite Get Response.
  • Location, location, location. Opt-in boxes can be placed anywhere you like: sidebar widget, at the end of post (using the short-code) and my favorite as a stand alone opt-in page. I use it on this site for my Infoproduct Ebook opt-in. You can also use it to create pop up opt-in boxes. Now I know many people say they don’t like them, but there’s a reason why so many sites use them: they work!
  • Compatibility: Pippity and Optin Skin both had minor compatibility issues with wordpress themes that I’ve used before. Hybrid Connect has been a lot easier to to work with in this regard.
  • Reporting: I love being able to see what optin forms are getting the most sign ups. This is a great way to test what works and what doesn’t.

Hybrid Connect and Optimize Press are one-time investments. You can use Hybrid Connect on as many sites as you want for $67 (A single license is $47). You can use Optimize Press on up to 10 sites with their Publisher Package. For Lead Pages, the monthly investment is $37/month.

I review other tools for creating landing and sales pages for your infoproducts and programs in The Brilliant List: 20 Tools for Creating Landing Pages That Work.

About the Author Tai Goodwin

Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.

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7 comments
thedivastylecoach says

Thanks for this, Tai – I already invested in Optimize Press but need to spend a little more time getting to know the product. I was looking at LeadPages, but felt it would be a duplicate of OP’s features. Glad I read this article before jumping in!

Reply
    Tai Goodwin says

    Optimize Press has great tutorials Dianne! Can’t wait to see what you do with it.

    Reply
Debra A. Jason says

Thanks for the comparions. I’ve never heard of Hybrid Connect. I’ve been using Premise, but they recently stopped promoting the product.

Reply
    Tai Goodwin says

    I used to use Premise too but it caused a few conflicts with other tools I was using. Premise is a great product though and served me well on a few sites.

    Reply
Lisa | Rohtopia ☼☆☮●• says

Great thank you! I just watched a webinar on Leadpages and your post helped me a lot in figuring out whether to get it or not! Thanks! Lisa

Reply
Ralene Faye Berry says

Love it! This really help with mBg of my questions about the products on the market for lead pages. Thanks.

Reply
Anna says

Great info! I’ve just started playing around with LeadPages, but it seems limited in the amount of creativity you can use to personalize your sales page. I’m going to try Optimize Press and see how it goes.

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