Five Things Distracting You From Making More Money as a Coach
Tai Goodwin
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Tai Goodwin - Five Distractions

Are you really interested in making more money as a coach, consultant, or holistic practitioner?

It seems like the answer would be obvious right? But before you say yes, I want you to really consider your physical, emotional and mental reaction to thinking about making more money in your practice.

Your mouth may be saying yes – that’s what we are supposed to say to that question. But your actions, tension in your body, gremlins concerned about disappointment, and old messages self-doubt are holding your money making mojo hostage. Before you dismiss this reality check and say, “that’s not me!”, take a look at this list of distractions masquerading as reasons that are keeping you from being profitable on purpose.

Distraction #1: Your Ego

If you just gotta have a website, gotta have 5,000 followers on Facebook and Twitter, gotta have the perfect “branding” before you start getting clients. That’s a load of crap! If you are really focused on serving who you’ve been called to serve, you won’t let YOUR branding get in the way of their results. Whether or not you have the perfect name or the perfect website, that doesn’t have to stop you from telling your network about how you can help them. You can send email messages and pick up the phone without having a website. And if you haven’t built enough relationships to do that, then you need start building them before you invest in a website that no one will visit.

Distraction #2: Social Media

When I was building my business while working full-time, social media was my best friend and it is still high on my list. But at some point I realized I was using social media to hide out from making real connections. I got distracted by the lure of bigger numbers. It might feel good that you have 500 or 1,000 fans on Facebook, but if you aren’t cultivating relationships with your fans by having a great follow up system in place, you are wasting your time. What good is it to have fans, followers, and likes, but never get any sales.

Distraction #3: You Want to Be Popular

One of my Brilliant Business Girlfriends, Melinda Emerson, gave me an amazing insight into what people really invest in. Content, visibility, and connections are vital elements to growing your practice. But the biggest asset you offer is access. Access to your products and programs is one aspect of this, but even more important is access to you. The key is to be strategic about where you are visible, where your content is shared, and the connections you have. Don’t confuse popularity with strategic visibility and profitable access. Spending your time at offline and online events just so you can feel good about being seen is a distraction you don’t need.

Distraction #4: Pseudo Marketing

Just because you have a brand, know how to add post to your blog and social media, and know how to give a riveting 30-second elevator pitch – that does not mean your marketing is effective. The difference between marketing and pseudo-marketing comes down to three things: strategy, measurement, and results. If you believe that you are marketing effectively but you are unclear about your target audience, don’t have a solid sales path with well-designed offers, or don’t have a marketing + sales process in place, you are lying to yourself and your bank account knows it. Your unwillingness to make having a sales funnel + marketing strategy a priority is a major indicator that you aren’t fully committed to making more money in your coaching or consulting practice.

Distraction #5: Learning

Don’t get me wrong – I love reading, learning and teaching. And I encourage my clients to make time for professional development as well. But there’s a difference in investing wisely in developing professionally and mistakenly believing that one more class or certification will be the magic pill that gives you the confidence you need. That, my dear is another load of crap! Yes there are some businesses that require training and certification, and in those cases you need to follow the guidelines. I also see so many coaches. consultants, and holistic practitioners that hide behind the false logic that they need one more class.

If you need more money and are struggling to get clients, you don’t need an MBA or a 16-video master class on releasing your fears. You need to work with a strategist or mentor who can help you implement a bankable marketing plan that gets results.

Reality Check: Are you truly interested in making more money?

What are your actions, thoughts, and body language telling you? What’s your bank account telling you?

If you don’t like the answers, start with changing your inner game: set an intention for what you would like to experience. Then take a look at the list of distractions and determine which ones you need to work through.

And if you’d like my help with figuring out the exact what and how, click here to get in touch.

About the Author Tai Goodwin

Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.

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Leave a Comment:

Dina Lynch Eisenberg says

Tai, that’s a very powerful list. I see where you’re going with #1 but can’t come with. You’re right, of course, that people obsess over the perfect name, which is a waste. Nothing is perfect. However, having the right name, website, etc that makes your brand, your promise, clear to prospects and customer IS essential to growing your business. A poor choice of name or messaging won’t keep you from success, but it can make the ride up way more bumpy than it has to be. I think it’s smart to approach the design/name/messaging phase as an experiment intially because it’s bound to evolve when you have more sales.

I saw myself in #7 for sure. I LOVE to learn. I see a lot of my clients get stuck in the ‘one more course’ rut until they wear themselves out. I was stuck too until I found a way to leverage the years and thousands of dollars spent on learning online marketing. Now, I audit information products. My clients get the benefit of my deep learning and the top name coaches I’ve worked with and I get to learn more from them. A great win-win and so much fun. I really appreciate having you as a colleague, Tai. Thanks.

    Tai Goodwin says

    I agree that having the right name and branding is important. But you CAN start coaching people before you choose the perfect name and brand. There are plenty of coaches and practitioners with full practices that have crappy websites. I’ve seen people spend months on branding and naming, and get really excited about telling everyone about their name, but they don’t have any results or testimonials because they haven’t had one client. And now that they’ve spent time and money in their brand, they are back at square one trying to get clients and climb out of the expense their “branding” has cost them.

      dinaeisenberg says

      So true, Tai. You brought me right back to my first years as a coach. Thanks for the reminder to get back to basics

Lisa Olson says

I like how you have called out Distraction #4 – Pseudo Marketing! You think you are doing everything “right” according to the latest marketing book, yet no money! This is powerful: strategy, measurement, and results. And if by your results, it isn’t working… you just need to keep tweaking, not quit!


Stephanie LH Calahan says

Could not agree more with your list Tai. I especially love #1. So many people get caught in perfectionism on that one! Get something out there and adjust as you go.

Lynne Quintanal says

Good ideas that you have pointed out. There are so many distractions in our businesses that we sometimes lose track on what our goals are. To be able to eliminate them to be more successful and achieve our goals is important.

Vatsala Shukla says

I’m going to call this the “Wake Up Call” post. 🙂 The one that really got me thinking was the Pseudo Marketing which is a trap that many of us fall into and need to focus on. Otherwise the business runs the danger of becoming an expensive hobby. Thanks for sounding the warning bell, Tai.

    Tai Goodwin says

    Thanks for stopping by Vatsala. What’s interesting to me is the number of coaches that I meet that settle for “being popular” but never make the connection that at some point you have to move beyond likes and followers to conversions to sales.

    Reply says

Thank you so much for this article. I think finally after reading this I might be able to start to live and break these chains. Thank you

SHIFT Work: Are You Afraid to Make Money? says

[…] Making more money would mean stepping out of your comfort zone. It means making daring decisions and making bold requests. It means asking for help. It means talking to people instead of just running your ideas around in your own head. It means learning something new. Perhaps it means doing something that  you don’t currently know how to do. It means breathing life into sketches and plans in your notebooks by taking action. And it also means taking risks. If the items on this list make you feel excited, great. If you are like some of the brilliant women I work with, this list brings up ideas and opportunities that you’ve talked yourself out of over and over again. […]

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