It seems like the answer would be obvious right? But before you say yes, I want you to really consider your physical, emotional and mental reaction to thinking about making more money in your practice.
Your mouth may be saying yes – that’s what we are supposed to say to that question. But your actions, tension in your body, gremlins concerned about disappointment, and old messages self-doubt are holding your money making mojo hostage. Before you dismiss this reality check and say, “that’s not me!”, take a look at this list of distractions masquerading as reasons that are keeping you from being profitable on purpose.
If you just gotta have a website, gotta have 5,000 followers on Facebook and Twitter, gotta have the perfect “branding” before you start getting clients. That’s a load of crap! If you are really focused on serving who you’ve been called to serve, you won’t let YOUR branding get in the way of their results. Whether or not you have the perfect name or the perfect website, that doesn’t have to stop you from telling your network about how you can help them. You can send email messages and pick up the phone without having a website. And if you haven’t built enough relationships to do that, then you need start building them before you invest in a website that no one will visit.
When I was building my business while working full-time, social media was my best friend and it is still high on my list. But at some point I realized I was using social media to hide out from making real connections. I got distracted by the lure of bigger numbers. It might feel good that you have 500 or 1,000 fans on Facebook, but if you aren’t cultivating relationships with your fans by having a great follow up system in place, you are wasting your time. What good is it to have fans, followers, and likes, but never get any sales.
One of my Brilliant Business Girlfriends, Melinda Emerson, gave me an amazing insight into what people really invest in. Content, visibility, and connections are vital elements to growing your practice. But the biggest asset you offer is access. Access to your products and programs is one aspect of this, but even more important is access to you. The key is to be strategic about where you are visible, where your content is shared, and the connections you have. Don’t confuse popularity with strategic visibility and profitable access. Spending your time at offline and online events just so you can feel good about being seen is a distraction you don’t need.
Just because you have a brand, know how to add post to your blog and social media, and know how to give a riveting 30-second elevator pitch – that does not mean your marketing is effective. The difference between marketing and pseudo-marketing comes down to three things: strategy, measurement, and results. If you believe that you are marketing effectively but you are unclear about your target audience, don’t have a solid sales path with well-designed offers, or don’t have a marketing + sales process in place, you are lying to yourself and your bank account knows it. Your unwillingness to make having a sales funnel + marketing strategy a priority is a major indicator that you aren’t fully committed to making more money in your coaching or consulting practice.
Don’t get me wrong – I love reading, learning and teaching. And I encourage my clients to make time for professional development as well. But there’s a difference in investing wisely in developing professionally and mistakenly believing that one more class or certification will be the magic pill that gives you the confidence you need. That, my dear is another load of crap! Yes there are some businesses that require training and certification, and in those cases you need to follow the guidelines. I also see so many coaches. consultants, and holistic practitioners that hide behind the false logic that they need one more class.
If you need more money and are struggling to get clients, you don’t need an MBA or a 16-video master class on releasing your fears. You need to work with a strategist or mentor who can help you implement a bankable marketing plan that gets results.
What are your actions, thoughts, and body language telling you? What’s your bank account telling you?
If you don’t like the answers, start with changing your inner game: set an intention for what you would like to experience. Then take a look at the list of distractions and determine which ones you need to work through.
And if you’d like my help with figuring out the exact what and how, click here to get in touch.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.