Savvy marketers have a plan for using Facebook to drive traffic back to their blog, build brand awareness and generate buzz for new products. But the real value in using Facebook is in creating relationships with your ideal VIPs (very interested prospects).
#1 – Make sure your VIPs are on Facebook. There are literally millions of people on Facebook. That doesn’t mean your ideal client is using it for business purposes. Your typical consumer can more than likely be found on Facebook along with many solopreneurs. But if your target audience are decision makers at Fortune500 corporations or C-level executives of medium to large companies, it’s rare they will be using Facebook during business hours or for business in general. A better option is to camp out on LinkedIn.
#2 – Don’t just focus on “Likes” – build a community. Having a strong following can be good – if you have the right people following you. 5,000 people may like your page, but are they interested and paying attention to what you have to say. With all the people clamoring for attention on Facebook, you need to go beyond getting likes and create a strong community of VIPs. This is accomplished by:[list icon=”icon: star” icon_color=”#754792″]
#3 – Build relationships through engaging your VIPs. For marketing through Facebook to work your friends and followers have to feel they can trust you. You earn trust by having a consistent brand presence that speaks directly to them:[list icon=”icon: star” icon_color=”#754792″]
#4 – Integrate Facebook into your into your overall marketing strategy. Facebook should never be used as your sole marketing strategy. You’ll attract more consulting and coaching clients when you integrate your Facebook efforts with your other marketing strategies. You can add a Facebook Like Box to your website or blog and add “Share This” buttons that allow readers to share your post on Facebook. You can also add a link to your Facebook page to your email signature.
#5 – Have clear calls to action. A simple secret to converting your Facebook connections into consulting and coaching clients is asking for their business. Invite them to your events, sales pages, and complimentary sessions. You can ask directly from your page or in the groups that you are part of – many groups have special promotion days like my “Promote and Prosper Fridays.” You can also send private messages to people that you have engaged with. The bottom line: Don’t A.S.K. – Don’t Sell.
Facebook is ripe with opportunity for finding your next consulting or coaching client – if you have the right strategy in place: find your VIPs and create a community, build awareness and credibility with compelling content, consistently connect and engage your VIPs and have clear calls to call action.
[Here’s my clear call to action!] Join my Facebook group for trailblazing women: Brilliant Business Girlfriends. We share resources and tips and host a SharkTank Chat on Fridays.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.