Now here’s the trick – in order to use your email list – you have to have one!
Wise business owners and solopreneurs realize that their opt-in list is their direct access to interested prospects. Facebook, Twitter and LinkedIn are great places to generate leads – but your email list is where the magic happens – over and over again. When it comes to lead generation, social networking is a bit like playing the field – lots of connections, some fleeting, some that lasts a little longer. But when someone subscribes to your email list, the commitment level has just gotten an upgrade. The more you can fill your list with genuinely interested leads from your target market (not just readers), the more profit potential you are creating.
If you’re just starting out or if you’re getting ready to launch a new product or service, you may want to grow your list quickly. Here are a few list building tips to help you make it happen:
Stop trying to build your list in a silo. You can speed up the growth of your list exponentially when you team up with others (like members of the Brilliant Business Girlfriends group on Facebook). Partnering up has a number of benefits:
You can work together to create the giveaway or you both contribute individual items to the giveaway. You both promote the giveaway on your websites and through your existing marketing techniques. And finally, you both share the email list. Of course, make sure that your subscribers know they’re signing up for two sites.
Another alternative: Ask an associate to share your offer with their list. In exchange you can pay them per sign-up or referral – it’s like a mini-affiliate program.
Ads are a great way to drive very targeted traffic to your opt-in page. They’re cost effective when you focus on unique keywords and keyword phrases. The key with ads is to focus on a single keyword phrase for each ad. Additionally, don’t market your opt-in list but rather promote your giveaway offer. For example, if you have a parenting website then you’ll want to motivate your visitors to sign up for your email by giving them something valuable in exchange. Parents might benefit from an ebook or checklists to make basic parenting chores quick and easy.
Facebook ads work especially well when you narrow down even further by targeting specific demographics. If you have a Facebook Fan Page you can use insights to see where your heavy traffic is coming from. (Think of Insights like Google Analytics for Facebook). If you have a well targeted goal, Facebook ads are extremely cost effective.
If you have invested a good deal of time building up a great network online – here’s a great opportunity to put your network to work. Your social network has the ability to spread the word about your valuable offer around the world in a matter of seconds. In addition to sharing your(and other people’s) great content, make sure you’re promoting your giveaway. When posting on your social networking platform of choice, highlight the main benefits of your giveaway. What will people learn? How will their problems be solved? How will things improve for them?
Promote your email list opportunity with a few basic online marketing tactics. For example:
Growing your opt-in list is a matter of planning and focus. Create a top-notch giveaway, tell everyone about it and watch your opt-in list grow.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.