Really want to get more clients? Stop Working on Your Website

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This clip of Tony Robbins reminded me of recent conversations with two clients about how to get more clients. Both of them were so focused on thinking they had to have a prettier website and the perfect tagline (the task) when what they really wanted was more clients. They could invest time and money in updating their website – and eventually that will be the priority. But if they need clients today. The result they need to focus on is how they can immediately get in front of people with problems (prospects) that are willing and able to pay them to solve that problem.

What’s really keeping you from getting more clients?

Is not having updated website copy really keeping you from getting clients? Are people not beating down your door because you don’t have the perfect tagline on your business card? Or are you missing opportunities because you are not really focusing on how to get new clients?

In the time that it takes you to get the perfect branding and the perfect website, you could have had conversations with at least a dozen potential clients. And if you have built a profitable framework (knowing who you serve and how you serve them), you would be able to convert a good number of those prospects into paying clients.

Your website, social media, and online presence are critical elements to building a sustainable business. But there is an order to things. Trying to build your website before you have a solid framework for your business will have long term and costly repercussions. Branding yourself without getting clear about who you serve and how you serve them will only lead to a long and painful rebranding process. And prolonged indecision about your target audience, domain name, or any other decision in your business can become a stall tactic. As long as you believe those things will keep you from getting clients, you can put off actually talking to real live people.

TRUTH: Having a Website Doesn’t Guarantee You Clients

I know plenty of well paid coaches and consultants with a waiting list of clients that have a blandly boring website. Here’s the truth about websites and social media.

get more clients

 

Yes, you need an online presence. Yes, you need branding that represents your message and vision. But those two things don’t have to come before picking up the phone, attending networking events, speaking to local audiences, and asking for referrals. Those are the quickest ways to fill your pipeline with leads and potential clients.

Invest Your Time and Energy on the Best Way to Get Clients

If you do the work to figure out who you serve and the problem you solve for them, it is 100% possible to connect to sign on new clients without them ever needing to browse your blog or website.

Tai Goodwin

Tai Goodwin is a Business Growth Strategist and creator of the Brilliant Zone Assessment. She is on a mission to help service-based entrepreneurs tap into their brilliance and create profitable business models and revenue streams. Author of Girlfriend, It's Your Time, her articles can be found on Forbes.com, Careerealsim, and the Huffington Post.

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Paula D'Andrea

‘Fastest Path To Cash’……. Thanks for putting it out there Tai – there are a
lot of people who need to hear that!

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camara

Had this conversation twice last week both times in response to the question what do I need to do to fill a workshop that’s right around the corner? Answer was pick up the phone.

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melissa danielle

Health Coaches have the hardest time with this one. I’m so glad I got out of my way on this one! Thanks for writing this.

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Vatsala Shukla

Tai, here’s a true confession – make that two. First, I love my website. I spent time with the designers and wrote the content for it 2 years ago and still potter about changing things that I feel need changing. Second, I love having clients! The hard fact is that a lovely website with an informative blog is a great 24×7 calling card but if you want clients, then you need to get out there and connect, whether it is on the phone, by email or actually making appointments to meet folk who can help you get to the lead who really needs your service. The website helps if you are putting in a proposal for a workshop and need to establish credibility or a prospect wants to research you first and finds your website via Google or a social media platform. As Camara put it simple and straight, pick up the phone!

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Marcia

Thank you Tai…I believe wholeheartedly in your statements. I am putting myself out there, speaking and presenting at educational conferences as much as possible. I am looking forward to our Content Cash flow session 🙂

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