This clip of Tony Robbins reminded me of recent conversations with two clients about how to get more clients. Both of them were so focused on thinking they had to have a prettier website and the perfect tagline (the task) when what they really wanted was more clients. They could invest time and money in updating their website – and eventually that will be the priority. But if they need clients today. The result they need to focus on is how they can immediately get in front of people with problems (prospects) that are willing and able to pay them to solve that problem.
Is not having updated website copy really keeping you from getting clients? Are people not beating down your door because you don’t have the perfect tagline on your business card? Or are you missing opportunities because you are not really focusing on how to get new clients?
In the time that it takes you to get the perfect branding and the perfect website, you could have had conversations with at least a dozen potential clients. And if you have built a profitable framework (knowing who you serve and how you serve them), you would be able to convert a good number of those prospects into paying clients.
Your website, social media, and online presence are critical elements to building a sustainable business. But there is an order to things. Trying to build your website before you have a solid framework for your business will have long term and costly repercussions. Branding yourself without getting clear about who you serve and how you serve them will only lead to a long and painful rebranding process. And prolonged indecision about your target audience, domain name, or any other decision in your business can become a stall tactic. As long as you believe those things will keep you from getting clients, you can put off actually talking to real live people.
I know plenty of well paid coaches and consultants with a waiting list of clients that have a blandly boring website. Here’s the truth about websites and social media.
Yes, you need an online presence. Yes, you need branding that represents your message and vision. But those two things don’t have to come before picking up the phone, attending networking events, speaking to local audiences, and asking for referrals. Those are the quickest ways to fill your pipeline with leads and potential clients.
If you do the work to figure out who you serve and the problem you solve for them, it is 100% possible to connect to sign on new clients without them ever needing to browse your blog or website.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.