The initial phases of marketing your coaching and consulting services are awareness and education. Awareness is about being visible in places (online and offline) where your potential clients can discover you. Ideally, their discovery of you will be in the context of the problems you solve with your services. Whether they are conscious of their need yet or not, you want them to be aware of who you are and what you do. Hand in hand with awareness is education. Education-based marketing focuses on delivering content that helps your prospects:
It’s not just what you know, it’s who you know. Having relationships with key people in your field can advance your business in different ways. Do you need an opportunity to cross promote an event? Do you have a book coming out and need review? Are you launching a new product and need help getting the word out? If you’ve provided valuable content for their audience, they’ll be grateful and open to supporting other initiatives you are a part of.
When someone shares your content on their site, that’s an implicit endorsement from them. Imagine a potential client who browses four different sites in your niche and discovers you have content on all of them. That kind of exposure builds your credibility. Just be sure to choose a blog that gets a steady stream of traffic.
It doesn’t matter what kind of business you are running, guest blogging can elevate your traffic and your exposure. When you write a guest post on someone else’s blog, anyone who clicks through to your site is going to be highly targeted traffic. Writing a post for another high traffic website is all it takes to get a flood of high quality web traffic coming your way.[promo image=”http://taigoodwin.com/wp-content/uploads/2014/09/bbu_guestblogging_package.jpg” alt=”Alt Text”] Learn how to find guest blogging opportunities to increase your visibility. Click here for product details. [/promo]
Getting backlinks from your guest posts checks off just about every item on an “SEO factors” list: The links are targeted, from a credible site, and more than likely they are in-context links. If you land an opportunity on a blog that gets lots of traffic, the links will naturally have both PageRank and authority. Many sites have gotten rankings purely by getting dozens if not hundreds of backlinks through guest blogging.
Let’s say you’re a financial consultant. A post for a Fortune 500 company requires a different angle than a post you create for a non-profit organization. Or, if you are writing for a blog that attracts a global audience, you’ll need to think differently about your topic. Guest blogging requires you to stretch your ideas and insights to deliver value to a specific audience, one that may be more narrow than you usually focus on.
These are five of the main benefits of guest posting on that attract and cater to your target audience. For coaches and consultants that are using blogging to generate leads, guest blogging is a powerful content marketing tactic with highest ROI.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.