Why Guest Blogging is a Bankable Content Marketing Idea for Coaches and Consultants

Have you considered incorporating guest blogging into your content marketing plan?

The initial phases of marketing your coaching and consulting services are awareness and education. Awareness is about being visible in places (online and offline) where your potential clients can discover you. Ideally, their discovery of you will be in the context of the problems you solve with your services. Whether they are conscious of their need yet or not, you want them to be aware of who you are and what you do. Hand in hand with awareness is education. Education-based marketing focuses on delivering content that helps your prospects:

  1. Realize they have a problem.
  2. Recognize the impact of that problem on their goals and bottom line.
  3. Determine that you are the ideal solution to their problem.

Here are five reasons why coaches and consultants, looking to increase their visibility online, should invest in guest blogging:

#1 – Guest posting helps you build relationships with colleagues and influencers in your field.

It’s not just what you know, it’s who you know. Having relationships with key people in your field can advance your business in different ways. Do you need an opportunity to cross promote an event? Do you have a book coming out and need review? Are you launching a new product and need help getting the word out? If you’ve provided valuable content for their audience, they’ll be grateful and open to supporting other initiatives you are a part of.

blogging#2 – Guest blogging enhances your reputation in your niche.

When someone shares your content on their site, that’s an implicit endorsement from them. Imagine a potential client who browses four different sites in your niche and discovers you have content on all of them. That kind of exposure builds your credibility. Just be sure to choose a blog that gets a steady stream of traffic.

#3 – Your guest post can generate targeted traffic to your website.

It doesn’t matter what kind of business you are running, guest  blogging can elevate your traffic and your exposure. When you write a guest post on someone else’s blog, anyone who clicks through to your site is going to be highly targeted traffic. Writing a post for another high traffic website is all it takes to get a flood of high quality web traffic coming your way.

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#4 – Having backlinks from credible sites can improve your PageRank and SEO.

Getting backlinks from your guest posts checks off just about every item on an “SEO factors” list: The links are targeted, from a credible site, and more than likely they are in-context links. If you land an opportunity on a blog that gets lots of traffic, the links will naturally have both PageRank and authority. Many sites have gotten rankings purely by getting dozens if not hundreds of backlinks through guest blogging.

#5 – Guest blogging helps you expand your own ideas.

Let’s say you’re a financial consultant. A post for a Fortune 500 company requires a different angle than a post you create for a non-profit organization. Or, if you are writing for a blog that attracts a global audience, you’ll need to think differently about your topic. Guest blogging requires you to stretch your ideas and insights to deliver value to a specific audience, one that may be more narrow than you usually focus on.

These are five of the main benefits of guest posting on that attract and cater to your target audience. For coaches and consultants that are using blogging to generate leads, guest blogging is a powerful content marketing tactic with highest ROI.

Tai Goodwin

My name is Tai and I am a recovering Christian, truth seeker, and storyteller. I write about education, spirituality, culture, mental health, and womanhood from the perspective of a black-american woman. I struggle with depression; most days I win, some I lose. I also collect books and occasionally read them. And I believe that our words have power.

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