Have You Incorporated Your Strengths into Serving in Your Business?
Tai Goodwin
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Have You Incorporated Your Strengths into Serving in Your Business?

20130723_075030I love taking any kind of quiz that gives me insight into myself: Myers Briggs, DiSC, or even the latest Oprah.com poll. One of my favorite tools has been the Strengths Finder assessment. I was going through my bookshelves recently and came across the five strengths that came up for me the last time I took the assessment over 4 years ago.

Reading through the results, I was intrigued by how accurately those five strengths reflect how I currently think and operate. What’s interesting is that when I got the results 4 years ago, I had no idea how much these strengths would drive where I am today. Back then, all I knew was that I was in a corporate job that did not support my strengths and left very little opportunity for me express who I was and contribute in a way aligned to my purpose and passion. The six-figure job gave me financial prosperity, but with little passion and no alignment to my purpose, it was one of the most frustrating situations I’ve experienced.

According to that Strengths Finder assessment I took, my top five strengths are:

  • Futuristic
  • Maximizer
  • Intellection
  • Learner
  • Activator

I took some time to reflect how each of these strengths has shown up in my current path and how they help me serve the brilliant women messengers I teach and coach.


  • “You are a dreamer who sees visions of what could be and who cherishes those visions.”
  • “…you might excel in entrepreneurial or start-up situations.”
  • “Your Futuristic talents could equip you to be a guide or coach for others…they may not be able to easily see over the horizon. If you catch a vision of what someone could do or be, don’t assume that she is aware of that potential. Share what you see as vividly as you can…you may inspire someone to move forward.”


  • “Strengths, whether yours or someone else’s, fascinate you. Like a diver after pearls, you search them out, watching for telltale signs of a strength.  And having found a strength you feel compelled to nurture it, refine it, and stretch it toward excellence. You polish the pearl until it shines.”
  • “Seek roles in which you are helping people succeed. In coaching…or teaching roles, your focus on strengths will prove beneficial to others.
  • “Don’t let your Maximizer talents be stifled by conventional wisdom…make sure that most of your resources are spent in the build up and build out of…excellence.”


  • “You are the kind of person who enjoys your time alone because it is your for musing and reflection…This introspection may lead you to a slight sense of discontent as you compare what you are actually doing to the thoughts and ideas your mind conceives.”
  • “Deliberately build relationships with “big thinkers”…their example will inspire you.”
  • ‘Get involved on the front end of projects and initiatives rather than jumping in at the execution stage.”
  • “Schedule time for thinking: it can be energizing for you.”
  • “Take time to write…it might be the best way for you to crystalize and integrate your thoughts.”


  • “You love to learn…You are energized by the steady and deliberate journey from ignorance to competence. The outcome of the leaning is less significant than the “getting there.”
  • “Be a catalyst for change. Others might be intimidated by new rules, new skills, or new circumstances. Your willingness to soak up this newness can calm their fears and spur them to action.”
  • “Seek roles that require some form of technical competence. You will enjoy the process of acquiring and maintaining this expertise.”
  • “Because you are not threatened by unfamiliar information, you might excel in a consulting role.”


  • “Once a decision is made, you cannot not act…guided by your Activator themes, you believe that action is the best device for learning. You make a decision, you take action, you look at the result, and you learn. You must put yourself out there. It’s the only way to keep your thinking fresh and informed”
  • “You can transform innovative ideas into immediate action. Look for creative and original thinkers, and help them move their ideas from conceptual theory to concrete practice.”
  • “You can easily energize the plans and ideas of others.”
  • “Remember that although your tenacity is powerful, it may intimidate some.”
  • “To grow, consciously expose yourself to challenging experiences that will test your talents, skills, and knowledge.”

How does this shows up in my Brilliant Zone… the place where my purpose, passion, and prosperity align?

I am at my best in serving my clients in the role of catalyst, teacher, and coach.

[quote style=”2″]“ You really do like finding the brilliance in people, don’t you?” – This is what a recent client said as we were working through a Brilliant Breakthrough Strategy Session.[/quote]

As a catalyst…

When I am working with my ideal clients, I can clearly see a vision for how they can impact lives with their gifts, talents, and message and get excited about helping them get there. I’m not the best at taking below average to average – but I excel in helping my clients transform from their ideas, businesses, and message from bright to brilliant. This is why I do Brilliant Breakthrough Strategy Sessions and offer Brilliant Brainstorming calls.

As a teacher…

I can use my love of learning to help bring more clarity to my clients. Showing them how to apply marketing strategies in a way that is authentic to them and being able to help them make sense of the tools they can use, will enable them be confident in promoting their gifts, talents and message. This is why I offer courses and products through my Tai Teaches series.

Taking action is another big piece of the puzzle. It’s why I can get a little frustrated with clients that want to think, and think, and think without ever making a decision. Sometimes you just have to move and let correction and deeper clarity come as a result of taking action. My workshops focus on giving participants the information that allows them to make an educated intuitive decision and the framework for taking action based on their decisions.

Sunflower on a meadow in the light of the setting sunAs a coach…

My clients benefit more from long-term coaching relationships: I’m a nurturer by nature and sometimes it takes a while for pearls to take shape and emerge. I serve my clients best when we get to build a relationship that allows me to sow into them and water them like a gardener. I see myself carefully tending to an amazing crop of sunflowers. Many of my best clients tend to come back at different seasons of their business and life path, usually when they are finally ready to purposely pursue what they have been called to do and who they have been called to serve. My private coaching relationships are range from 6 months to 12 months, allowing enough time to produce the best harvest and results for my trailblazing clients.

And finally, I will do more writing.

I see writing as a combination of all three roles PLUS an opportunity for me to keep learning and discovering. I will continue blogging, of course, but I also have a number of books that have been on the back burner. You can expect Monday Morning Pep Talks to be released this year. I am wholeheartedly committed to sharing those inspirational messages with the world and setting a daily intention to have it before your eyes by the end of 2013.

This is my how I intend to fully embrace my strengths and own my brilliance. What about you?

Do you know your strengths? Have you thought about how they can help you better serve your audience and propel your message into the hearts and souls of those waiting to hear from you?  This is something I help my private coaching tap into as I partner with them in creating their signature systems and guide them in owning their brilliance so they can blaze a trail for the people they were meant to lead.

If you are curious about how I can support your vision and your message, I invite you to schedule a complimentary enLightening Session. It’s a conversation that provides more details and discussion about ways for us to work together. Click here to learn more.

About the Author Tai Goodwin

Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.

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Leave a Comment:

Kelly Anne says

Great article Tai! I’m currently an author, mindset shifter, and results mentor for women. I’m very clear on my purpose, values, and mission in this world, and I can’t wait to try out that quiz to see if it aligns with my beliefs!

    Tai Goodwin says

    Let me know how it works for you!

Lynne says

Knowing what your strengths are and building on them will help your business a whole lot. Knowing what strengths to use to the advantage of your business will spell SUCCESS.

    Tai Goodwin says

    I agree – focusing on YOUR strengths and not what everyone else is doing always leads you down the right path.

Andrea Feinberg says

I’m a big believer in this concept, Tai: use your strengths as often as possible and gain with far less cost. Additionally, the ease with which you’ll achieve a ‘win’ will encourage a greater ease with risk and a desire to enjoy the next win, maybe one that’s a bit more challenging. Now – multiply that power by all the employees you hire and wow – what a rocket of a business!

    Tai Goodwin says

    This concept was a big miss in most of the organizations I worked for. They talked the talk- but always defaulted back to putting people in boxes as far as performance has been concerned.

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