One of my favorite things about having my own business is that I get to choose to grow it by working with and for clients that I respect and admire. I get to sow into them and their vision. Working with clients that aren’t a good fit increases my anxiety and reminds of being back in a corporate job where I worked strictly for the paycheck. Back then, I enjoyed the work but didn’t have the same values as the organization that I worked for. My options were to grin and bear it, try to transfer to a new department, or find a new job altogether.
As a solopreneur, I can get to make my life and workload easier by saying no to potential clients that are not a good fit. Based on my past experiences, I now easily say no to people who:
Money should never be the only common denominator in your client relationships. It is much more important to have shared values like integrity, a sense of purpose, and equity. As you are signing on new clients, are you getting a sense of their values or just thinking about the value they may be able to contribute to your bank account? If you are getting an intuitive nudge that this might not be a good fit, listen to it. Trust me – it’s not worth the drama or the dinero if you cringe every time you see their name pop up on your calendar.
Everybody is not your ideal client. Invest your time in focusing on the people that are your ideal client an expect your business grow brilliantly.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.