Although I use different language with my clients – the end result is the same: Knowing who you serve and how you serve them.
A few months ago I held the final pilot for my Infoproduct Jumpstart Workshop. I was excited to be helping another group of spiritually conscious women turn transform their ideas and expertise into a product they could use to generate passive income. As usual, I started with one of the most important questions in creating any kind of product or service for a business: “Who is your intended audience for this product?” When I couldn’t get a clear answer from a few participants, I went to another important question: “What problem do you solve?” At least then I got some answers, but most of them were vague at best.
Knowing your intended audience (target market) and the problem you solve (your niche) are the two of the foundational pillars for building a profitable practice. Coaches and holistic practitioners that avoid answering these questions waste lots of time and energy marketing to the wrong people. It’s no wonder why so many of them are less than enthused when they find themselves having to generate new leads.
A big part of how I work with Trailblazers (my clients) is helping them apply the Intentional Focus Principles in their service-based business so they can reach more people, change more lives and grow their wealth. The five principles are:
I’ve been using these five principles in my own coaching practice and to help my clients, spiritually-conscious coaches and holistic practitioners, do more of the work they were called to do.
Are you struggling to enjoy your work because you are focusing on the wrong people, products, services? Are you frustrated because you get lots of interest, but no one is willing to invest in working with you?
I can help you too. Request a complimentary SHIFT session at www.TalkWithTai.com and tell me about what’s blocking your brilliance. I’ll tell you exactly how I can help you get unstuck.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.