8 Ways Coaches and Holistic Practitioners Can Use Intentional Focus
Tai Goodwin
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Eight Ways Coaches and Holistic Practitioners Benefit from Intentional Focus

Many of the coaches and holistic practitioners I work with struggle with these two questions:

  • Who is your target market?
  • What’s your niche?

Although I use different language with my clients – the end result is the same: Knowing who you serve and how you serve them.

A few months ago I held the final pilot for my Infoproduct Jumpstart Workshop. I was excited to be helping another group of spiritually conscious women turn transform their ideas and expertise into a product they could use to generate passive income. As usual, I started with one of the most important questions in creating any kind of product or service for a business: “Who is your intended audience for this product?” When I couldn’t get a clear answer from a few participants, I went to another important question: “What problem do you solve?” At least then I got some answers, but most of them were vague at best.

Knowing your intended audience (target market) and the problem you solve (your niche) are the two of the foundational pillars for building a profitable practice. Coaches and holistic practitioners that avoid answering these questions waste lots of time and energy marketing to the wrong people. It’s no wonder why so many of them are less than enthused when they find themselves having to generate new leads.

[note note_color=”#65c8b5″]The solution: I guide my clients in applying the Intentional Focus Principles (IFPs) to attract their VIPs (Very Interested Prospects).[/note]

Here’s why setting an Intentional Focus works:

  • Your messaging (branding, website copy, articles, social media posts) is laser focused on who you have been called to serve.
  • You get to do the work you love with the clients you most enjoy working with.
  • It’s easier to find and connect with VIPs online and offline.
  • Because you are intentionally focused on who is willing and able to pay you, you can charge what you are worth.
  • You stand out as a leader because you keep current on issues and trends in your field and how they apply to your VIPs.
  • Your invest more time, energy and money (when needed) only on the marketing what gets the results you want.
  • The products, services, events and signature programs you create and offer are exactly what your clients want.

A big part of how I work with Trailblazers (my clients) is helping them apply the Intentional Focus Principles in their service-based business so they can reach more people, change more lives and grow their wealth. The five principles are:

  • Why you serve is tied to the alignment of your purpose and passion.
  • Who you serve is based on your intuition balanced with validating points.
  • How you serve emerges when you connect the dots between your experience and expertise.
  • Clarity is key to confidently attracting, educating and engaging your VIPs.
  • Consistent quality connections transform interest into investment.

I’ve been using these five principles in my own coaching practice and to help my clients, spiritually-conscious coaches and holistic practitioners, do more of the work they were called to do.

complimentary_shift_sessionAre you struggling to enjoy your work because you are focusing on the wrong people, products, services? Are you frustrated because you get lots of interest, but no one is willing to invest in working with you?

I can help you too. Request a complimentary SHIFT session at www.TalkWithTai.com and tell me about what’s blocking your brilliance. I’ll tell you exactly how I can help you get unstuck.

About the Author Tai Goodwin

Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.

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10 comments
Vatsala says

Whatever we focus on, expands. So when there is intention and clarity in what we are focusing on, then the Very Interested Person will receive what we promise and more. Good points, Tai that deserve to be reflected on.

Reply
    Tai Goodwin says

    And this also means we can stop scattered marketing approaches that drain our energy. Thanks for stopping by Vatsala.

    Reply
Debra A. Jason says

I agree with Vatsala and you. It’s important to know who we serve and how we can best help them. And, when they’re not a good fit it’s also good to know that and direct them to someone else who might be better suited to help them.

Reply
    Tai Goodwin says

    For you Debra – How do you know when someone isn’t a good fit for your work?

    Reply
      Debra Jason says

      Tai, there are several reasons it may not be a good fit. One prospect once wanted a copywriter with lots of experience writing about Reverse Mortgages. I have written about mortgages (but not reverse mortgages) and started to “convince” him that I was a right fit for him. As I did that I realized what I was doing. It didn’t feel in alignment so I stopped and referred him to someone I thought might have what it was he was searching for.

      Reply
Stephanie LH Calahan says

One of the best things I ever did for my business was learn to walk away when it was not a good fit. Being really clear about my own brilliance and who I work with best has skyrocketed the results. When someone is not a good fit, I don’t leave them hanging. I’ll help them get their next steps figured out or refer them to someone that is a better fit. That way it is a win-win for everyone.

Reply
Katrina says

Great principles you work with. I try to keep my focus and work towards it to earn the success I crave for. Thanks for the great post.

Reply
Three Keys to Meaningful Marketing for Service-based Solopreneurs - Tai Goodwin says

[…] focus on consistent authentic connections to their intended […]

Reply
Callie Carling says

So simple yet its astounding just how many of us can’t make that connection (me too, I failed dismally at grasping the concept years ago when I was a natural beauty therapist!).

I really appreciate this, Tai :

The solution: I guide my clients in applying the Intentional Focus Principles (IFPs) to attract their VIPs (Very Interested Prospects). … love it, Very Interested Prospects!!!

Reply
    Tai Goodwin says

    Callie I am so glad you stopped by! I am fascinated by how changing our language helps us SHIFT to a better perspective that serves us.

    Reply
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