Many of the coaches and holistic practitioners I work with struggle with these two questions:
- Who is your target market?
- What’s your niche?
Although I use different language with my clients – the end result is the same: Knowing who you serve and how you serve them.
A few months ago I held the final pilot for my Infoproduct Jumpstart Workshop. I was excited to be helping another group of spiritually conscious women turn transform their ideas and expertise into a product they could use to generate passive income. As usual, I started with one of the most important questions in creating any kind of product or service for a business: “Who is your intended audience for this product?” When I couldn’t get a clear answer from a few participants, I went to another important question: “What problem do you solve?” At least then I got some answers, but most of them were vague at best.
Knowing your intended audience (target market) and the problem you solve (your niche) are the two of the foundational pillars for building a profitable practice. Coaches and holistic practitioners that avoid answering these questions waste lots of time and energy marketing to the wrong people. It’s no wonder why so many of them are less than enthused when they find themselves having to generate new leads.
[note note_color=”#65c8b5″]The solution: I guide my clients in applying the Intentional Focus Principles (IFPs) to attract their VIPs (Very Interested Prospects).[/note]
Here’s why setting an Intentional Focus works:
- Your messaging (branding, website copy, articles, social media posts) is laser focused on who you have been called to serve.
- You get to do the work you love with the clients you most enjoy working with.
- It’s easier to find and connect with VIPs online and offline.
- Because you are intentionally focused on who is willing and able to pay you, you can charge what you are worth.
- You stand out as a leader because you keep current on issues and trends in your field and how they apply to your VIPs.
- Your invest more time, energy and money (when needed) only on the marketing what gets the results you want.
- The products, services, events and signature programs you create and offer are exactly what your clients want.
A big part of how I work with Trailblazers (my clients) is helping them apply the Intentional Focus Principles in their service-based business so they can reach more people, change more lives and grow their wealth. The five principles are:
- Why you serve is tied to the alignment of your purpose and passion.
- Who you serve is based on your intuition balanced with validating points.
- How you serve emerges when you connect the dots between your experience and expertise.
- Clarity is key to confidently attracting, educating and engaging your VIPs.
- Consistent quality connections transform interest into investment.
I’ve been using these five principles in my own coaching practice and to help my clients, spiritually-conscious coaches and holistic practitioners, do more of the work they were called to do.
Are you struggling to enjoy your work because you are focusing on the wrong people, products, services? Are you frustrated because you get lots of interest, but no one is willing to invest in working with you?
I can help you too. Request a complimentary SHIFT session at www.TalkWithTai.com and tell me about what’s blocking your brilliance. I’ll tell you exactly how I can help you get unstuck.