Bankable Experts Know Their Value. Do you? | Tai Goodwin
Tai Goodwin
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Bankable Experts Know their value with Tai Goodwin

Bankable Experts Know Their Value. Do you?

Here’s a pattern I notice: When we fail to value our brilliance, we stay broke and the people we are meant to serve stay broken.

“Broke” could be your bank account. It could be your relationship with yourself and others. Or maybe you are spiritually broke because you keep trying to hide your light, message, vision, or talents.

I see this most often with experts who are called to step out as Trailblazers, but choose to hide and play small because of fear.

To borrow from Marianne Williamson: “Your playing small does not serve the world.”

The message and gifts you have been given are not just about you. Showing up in a way that allows you to  share your insights, experience and expertise with others is something you are called to do. Until you step up and surrender to what’s calling you, you will never be satisfied.

If you have been on what feels like a perpetual search trying to answer the question, “what do I want to do?”, I invite you to consider that you already know the answer. You just haven’t been willing to accept it. I know this is not easy to do, especially alone. It’s why I do the work I do.

The first step: Heal your own brokenness by facing your fear.

Fear is just a four-letter word. But it’s a shape shifting four-letter word that has the power to cripple the best-intentioned, highly gifted women and men. Trying to wait until we don’t feel fear is useless: it will simply shift its shape to something else. Once we feel like we are over the fear that we don’t know enough, the fear that no on will listen creeps in. And once we start believing that people will listen, we fear that we are not as together as someone else. And once we overcome that there is always something else to fear.

Fear will always be there until we take the action needed to disprove it. The more actions we take, the more confident we become. And as our boldness increases and fear is no longer a roadblock – just an indicator that we are about to do something new that requires a keener listening to and trusting of your intuition.

Next: Focus on the lives you have the potential to impact.

Sometimes the knowledge that you have the power and opportunity to leave your brokenness behind is not enough of a motivator.

We can stay for years in a situation that is unhealthy, justifying and rationalizing our complacency. But then someone enters your life – a relative, a spouse, a child, a co-worker, a friend – and suddenly we have a reason to leap.

You can be inspired to take action when you begin to envision not just how your life will change, but all the lives you will be able to impact.

Learn to see clearly exactly who you are called to impact. People from all different backgrounds, economic standing, demographics struggle. Women making six-figures a year can have just as many issues around self-esteem, body image and self-worth as women who make $50k a year. Don’t just choose to work with women who earn less because you haven’t yet reached a six-figure income.

Mother Theresa had a calling and audience just like Lisa Nichols, Oprah, and Brene Brown. Tap into your intuition and learn to see beyond your comfort zone into who you have truly been given to serve and lead.

If your path is suddenly filled with people who are willing and able to pay you, take heed that your calling is seeking you out. Don’t run back to people who are unwilling or unable to invest in your services out of fear or rejection, failure, or success.

One last note: Value Your Value

The true value of transformation is priceless: One life changed can have a ripple effect igniting hundreds if not thousands of people.

Your services however are not priceless.

Even if you have decided on a not-for-profit business model, you will still need funding, resources, and income for your organization and you to live.

The reality is this: if you are consistently broke financially you will have nothing to serve others from. If you are in a constant place of anxiety over whether your bills will be paid, its going to show up in how you serve your clients.

Does your business and bank account need monthly rescuing by God? Perhaps it’s time for you to mature spiritually. There are other spiritual lessons to learn, that you can’t move onto, if the core of your relationship with God is always around providence and money.

It’s a given that we are meant to operate from a place of abundance that allows us to sow freely and generously into the lives and work of those we are meant to serve.

When you truly believe that what you offer is of value, it becomes easy to set your pricing accordingly. If you don’t think what you offer has much value, then you should stop doing it.

“But what about the people that can’t afford me? Do they just get nothing?”

No. There are several ways to serve people who cannot afford your fees:

  • create lower priced products,
  • create group experiences that are less expensive than 1-on-1 experiences,
  • write a book,
  • hold free workshops.

Or if you truly want to give your services away, then just give by setting aside a few hours each month for pro bono or barter agreements. Just don’t give everything away to the extent that your business folds or your family suffers.

When you thrive, your clients thrive.

There is nothing noble or sustainable about your clients thriving while you are struggling financially or spiritually. The longer your business is setup this way, the more your resentment will grow. Your bad pricing strategy and poor business planning don’t mean that you were not called to an idea – it means you need to be wiser and perhaps seek counsel on how to build a better business model.

Would you like my help? I teach coaches, consultants, and holistic practitioners how to become Bankable Experts. If you’d like to learn how you can market and monetize your expertise, I invite you to apply for a free Business Breakthrough Session.

Hope to see you on my calendar. Till then, be brilliant!


About the Author Tai Goodwin

Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.

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Leave a Comment:

Andrea Feinberg says

Fantastically powerful concept, Tai; thanks so much!

Vatsala Shukla says

Well put, Tai. Nobody and nothing can help one unless we take steps to claim our own empowerment.

Debra Jason says

Beautifully expressed Tai. With regard to “The more action we take, the more confident we become,” sometimes it’s just a matter of taking that first step!

Thomas Nwafor says

Lovely blog posy. Right up my street

action and reaction says

Hello I am just beginning my meditation practice. Thank you for this.

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