How Can I Build a Holistic Health and Wellness Practice Part-time?
Do you dream of ditching your day job so you can work full time as a holistic health and wellness coach or consultant?
Wouldn’t it be great if Oprah showed up at your door tomorrow with $500,000 to invest in your brand new yoga and holistic healing center? You’d quit your day job today and open up shop tomorrow, right?
If that’s your master plan for starting your own health and wellness practice, in the words of Aerosmith “Dream On!” But if you are serious about making turning your passion for helping people into a profitable business, here are my top tips for making it happen.
Tip #1: Choose a Profitable Niche
There’s a lot of talk online about making money doing what you love. I am all for doing work that you are passionate about, but if you are going to actually make money from something you are passionate about, you’ve got to choose a sustainable and profitable niche. In most cases this involves taking a creative approach to matching what you love or are interested in with a problem that needs to be solved. More specifically, a problem that people will pay you to solve. Otherwise you end up with a hobby or pseudo-business. A pseudo-business has all the looks of a real business (business cards, website, social networking accounts) but no paying customers or clients.
Here are a few examples:
- Instead of just focusing on energy healing, focus on using your services on women who want to recover from trauma.
- Create a business around yoga for couples of family yoga.
- Build a mobile massage business that services caretakers and home aids.
- Offer wellness coaching to executive men and/or women that want to live a healthier less stressed lifestyle.
Tip #2: Invest Time in Developing Your Entrepreneurial Muscle
It makes perfect sense that you would need to get the proper training and certifications. You also have to know what it takes to turn your idea into a real profitable business. Here are just few critical planning components that can hurt you if they are overlooked:
- Researching the needs of your potential clients,
- Tracking and managing business finances,
- What it really takes to attract a consistent client base,
- Managing and tracking lead generation, and
- Having a solid business and marketing plan
They may not be the most fun topics, but along with the fundamental questions your business plan needs to answer, they can be the difference between success and heartbreak at having invested your time and savings in a poorly planned venture.
Tip #3: Use Technology Like an Entrepreneur
Lots of people have crossed the digital divide by joining the masses on Facebook, using smart phones, or even starting a personal blog. But there’s a difference in using technology as a consumer and learning to use social media and other online tools like an entrepreneur. Social networking is a game changer for new service-based businesses. When used strategically it’s a gateway to access the information, ideas, and people that can help you build a profitable practice. Online and mobile tools can help you automate tasks and give you the ability to check-in with projects, clients, and vendors anytime fro anywhere. The right technology and tools means you’ll work smarter, not harder to grow your practice.
You can use online tools to:
- Schedule your clients.
- Process invoices and handle billing.
- Send clients and prospects a newsletter.
- Automate social posting on Facebook, LinkedIn, Twitter, and Google.
- Stay on top of trends and events in your niche.
Tip #4: Launch While Working
As a former employedpreneur (a full-time employee with a side business), I am a huge advocate of launching while working. If it was good enough for Sarah Blakely – the Forbes listed self-made billionaire and founder of Spanx, it’s good enough for you. There are several benefits to launching while working, especially if you have a family to support. On this path to entrepreneurship, your day job funds your practice. And depending on the type of company you work for, your day job can help prepare you for being your own boss. Want to learn how to market your business? Look for or create opportunities to work with your company’s marketing department. Need to sharpen your web design or blogging skills? Then volunteer for projects that will let you build on those skills at work.
Bottom line: It is 100% possible to build a profitable holistic health and wellness practice without quitting your day job.