Online quizzes have been around for years. They’ve shown up as personality tests, performance assessments in corporate environments, and questionnaires that companies have used to gather feedback. And despite the recent Facebook fiasco around their quiz apps grabbing data, online quizzes will continue to be around for long time.
We like getting feedback about ourselves. It’s on our human nature to have our understanding confirmed or gain new insight about our lives, business, relationships, and behavior.
For coaches, consultants, and experts who market on line, an online quiz is the intersection of content marketing, marketing automation, and the desire for self-awareness.
#1 – Create a quiz as an opt-in offer. Instead of giving subscribers another ebook to download or video to watch, invite them to take an online quiz. They’ll get immediate feedback in the results you provide and you will get valuable insight into your prospects.
#2 – Use a quiz to segment subscribers already on your list. Having an email list is great, but what do you really know about the folks on your list? Are they beginners struggling with how to get started? Are they tech savvy do-it-yourselfers? Or are they busy and looking to hire someone because they have more money and less time?
(Quizology participant Suzanne Feinberg, founder of PowerVision 360, created a quiz just like this to help identify who on her list would be ideal prospects for hiring her video production company or taking classes.)
#3 – Use a quiz instead of a survey. Surveys are one sided. They give you data, but don’t give actionable feedback to the survey takers. If all you want is percentages, as in 74% of the survey takers use Facebook, then go for it. But if you want insight on how proficiently they use Facebook for marketing, so you can figure out how to help them, a quiz is going to be a better option.
The best quiz software integrates seamlessly with popular email service providers. Making it easy for you to segment subscribers with tags and lists.Segmenting your lists allows you to customize your content and offerings, making them specific to your subscribers.
Example: In my Growth Alignment Quiz, I have tags connected to specific questions that let me see subscribers who a) have made growing their business a priority and b) struggle to attract qualifying leads. I created a special invitation and offer for them to join Quizology. If they can learn how to use online quizzes to attract more leads, that’s one less thing keeping them from increasing their sales and income.
#4 – You can use a quiz to create a smarter lead nurturing system. This all depends on your questions. If the majority of your subscribers indicate that they have a deeper knowledge of a concept, there’s no need to spend your time creating content that explains the basics.
Creating content that is too elementary will be a turn off to the clients you really want to work with. I’ve seen this happen when my clients end up taking on projects that require tasks that they’d rather not do, simply because their clients need it. Because they’ve been sending out content and offers that are not advanced enough, they attract prospects who are less mature.
#5 – Use an online quiz to help your clients get results faster. A quiz makes it easier to identify gaps in performance, systems, and understanding. If your Bankable Brilliance Archetype is Teacher, or Teacher is part of your Brilliant Zone, this is something you’ll want to add to your toolkit. Instead of trying to decipher where folks are or have them guess about their knowledge, competency, and, ability, create a quiz – also known as a performance assessment/evaluation to get more accurate feedback.
I am certified in both instructional design and human performance improvement. Before starting my own business, I worked for two Fortune500 companies designing performance based training and support solutions. In Quizology, I do a deeper dive into how quizzes based on performance indicators can be used to create greater awareness for your subscribers and prospects, which make it easier for them to see that they need your help.
#6 – Use online quizzes to help your clients and customers measure their growth. In the training world, we call these pre and post assessments. Let’s say I have a prospect take my Growth Alignment Quiz and their BQ (Bankability Quotient) is 45, before working with me. After we work together for 90 days, in my Aligned Growth Intensive, I give them the quiz again. This time I’d expect them to score much higher. If they don’t, it’s an indicator that we haven’t met the objectives we set out to obtain.
Can you see how having an online quiz to use for marketing and business development can be a valuable asset?
There are two ways I can help you create a quiz for your business that’s centered on your audience and and your niche or field.
1 – You can join the next Quizology live virtual workshop. You can find the details here: http://taigoodwin.com/quizology/.
2 – Hire me to personally help you create your quiz. Whether you are starting from scratch or just need feedback on your questions, help with the technical set up, or suggestions for the how to follow-up after the quiz, I can help you. Click here to set up a conversation to explore what will work best for you.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.