This part 2 in my series: Think You’re Ready to Create an Infoproduct?
Once you figure out your target audience – WHO you will be creating an infoproduct for, it’s time to decide what to create. What you create needs to based on question #2. Are you clear about their problems and how you help them get results?
This is the stage where most people go crazy with brainstorming. Brainstorming or as I like to call it “Brilliance Storming,” is a great start – it’s always exciting to come up with new creative product ideas. But if you are going to create an information product that sells, you have to use more than your ideas and intuition. You need to validate your infoproduct ideas by getting feedback from your audience.
The best way to validate your infoproduct ideas is to ask your audience.
Before you create anything, you want to know that your infoproduct will do three things:
- Address a priority problem that your target audience wants to solve.
- Fits the level of service that your audience wants.
- Helps establish your credibility in the niche and field that you want to be known in.
My favorite way to get feedback from my audience is using online surveys can help you determine if your information product will do those three things. For example, if you design web sites for authors and are thinking about creating an ebook or workshop, include these questions in your survey:
Which title best fits you? (Makes sure you are getting feedback from the audience you want to establish credibility with.)
- Thought Leader
Which of the following are you looking to invest in, to help increase your visibility online? Choose all that apply. (Identifies what their priorities are.)
- Adding a blog to your website
- Creating a website to promote a new book
- Rebranding your existing site
- Adding a shopping system to your site to sell your books
What kind of support would you like in making changes to your site?
- A video series that shows me step-by-step.
- Virtual lessons + coaching.
- Live face-to-face class
- On call consulting
- Written instructions
- A checklist of what to do
- Someone to do it for me.
What’s your ideal timeline for making these changes to your site?
- 1- 3 months
- 3-6 months
- sometime this year
- I’m not sure yet
What happens when you don’t survey your audience?
The answer to that question can best be summed up by one of the pages from my course on How to Create Surveys That Work.
Not sure about who your target audience is or what services they are willing to invest in. Join the next Profitable On Purpose coaching group and get step-by-step guidance in creating your Ideal Client Profile. Your ICP will not only give clarity around your ideal client, it will also help you figure out what they want and where to find them.
- Choose the target audience you want to create a product for.
- Brainstorm ideas for your information product and then survey them to validate your ideas.
- Next Up, another topic to help you sell information products: Making sure your product fits into your sales funnel.