Once you figure out your target audience – WHO you will be creating an infoproduct for, it’s time to decide what to create. What you create needs to based on question #2. Are you clear about their problems and how you help them get results?
This is the stage where most people go crazy with brainstorming. Brainstorming or as I like to call it “Brilliance Storming,” is a great start – it’s always exciting to come up with new creative product ideas. But if you are going to create an information product that sells, you have to use more than your ideas and intuition. You need to validate your infoproduct ideas by getting feedback from your audience.
Before you create anything, you want to know that your infoproduct will do three things:
My favorite way to get feedback from my audience is using online surveys can help you determine if your information product will do those three things. For example, if you design web sites for authors and are thinking about creating an ebook or workshop, include these questions in your survey:
Which title best fits you? (Makes sure you are getting feedback from the audience you want to establish credibility with.)
Which of the following are you looking to invest in, to help increase your visibility online? Choose all that apply. (Identifies what their priorities are.)
What kind of support would you like in making changes to your site?
What’s your ideal timeline for making these changes to your site?
The answer to that question can best be summed up by one of the pages from my course on How to Create Surveys That Work.
Not sure about who your target audience is or what services they are willing to invest in. Join the next Profitable On Purpose coaching group and get step-by-step guidance in creating your Ideal Client Profile. Your ICP will not only give clarity around your ideal client, it will also help you figure out what they want and where to find them.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.