Stop Waiting for People to Discover Your Brilliance

I need to ask a question: “Are you waiting to people to discover your brilliance?”A few months ago when I was helping my brother create a website for his latest album, we got into a conversation about marketing. Or more specifically marketing your message. One of my favorite topics.
There’s this thought among a lot of message-based and service-based entrepreneurs that if you are passionate about what you do, people will “discover” your brilliance and automatically buy your products, promote you to their audience, or invite you to their stage. I see messages on Facebook all the time about people being invited or asked to join things. What you don’t often see posted is people sharing exactly how they got the invitation.While there are chances that your message, along with your visibility, and branding will get you noticed, the best way to get an opportunity is to ask for it. That’s what 95% of the people who got a break did.

My Know Better Do Better Moment

In my journey towards owning my brilliance, there were two reasons it felt more comfortable to wait for people to invite or discover me: ego and a lack of confidence.

My ego said: “You want them to come after you, seek you out. That means you have the upper hand.” But that’s like really wanting to work for a company, seeing they have an opening, and instead of applying you wait for them to discover your resume and call you. Good luck with that approach. Get over yourself and make the first move. Or you’ll sadly see someone else walk with the speaking gig or the client.

When I first started my business though, it wasn’t my ego but a lack of confidence that taunted me into keeping quiet. You might know better, bet I misguidedly assumed that since other people were getting opportunities, that people were seeking them out. After observing and asking questions, I uncovered that there were very few randomly chosen people that got put into the spotlight by sheer accident or coincidence. That one realization was key to building confidence that enabled me to start speaking up and asking for what I wanted.

If You Want It: Ask For It

asking for what you want is a brilliant Sometimes you ask by making yourself highly visible. Most times asking is about building relationships and making requests. Then there are times when you don’t ask, you just create your own opportunity.

Ask by Being Highly Visibility

  • Back in 2009 one of my articles was published on How did it happen: I found a site that was looking for guest bloggers. The link at the top simply said, submit your article. So I did. About a month later I was notified that my post was picked up by Forbes.

Ask by Building Relationships + Making Requests

  • A few years later I wanted to get an article published on the Huffington Post. I think I submitted two separate articles – neither one of them was picked up. I finally got over my need to be invited and asked a question. I asked a colleague how she got to write for the Huffington Post. She made an email introduction and within one week of that conversation I was a regular contributor to the Huffington Post.

Don’t Ask – Create the Opportunity You Want

  • Back in 2013, I saw people talking about how they had been nominated as a StartUp Nation Top 100 Home-Based Business. I could have waited for someone to nominate me. But when I saw that you could nominate yourself – I did. And I made it to the Top 100 list.

Brilliant Actions > Bankable Results

[Tweet “Ask for what you want. Nominate yourself. Speak up when an opportunity you desire crosses your path.”]
My prayer for you is that you stop waiting to be discovered and commit to learning how to market your message and your brilliance. There are people that need you and what you have to offer. It is your responsibility to make sure they can find you. And as an entrepreneur, it is your work to discover how to make your message make money. (If you are stuck there, I can help you with that – just ask!)
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Tai Goodwin

My name is Tai and I am a recovering Christian, truth seeker, and storyteller. I write about education, spirituality, culture, mental health, and womanhood from the perspective of a black-american woman. I struggle with depression; most days I win, some I lose. I also collect books and occasionally read them. And I believe that our words have power.

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