[Book in Progress] Success Without Significance is Meaningless
Tai Goodwin
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[Book in Progress] Success Without Significance is Meaningless

book_in_progressThis is an excerpt from my upcoming book, Reclaim Your Brilliance: 7 Steps to Living on Purpose, Working Your Passion and Practicing Prosperity.

One of the reasons we put off pursuing our purpose and calling is that we are afraid of what we might lose. It’s the brand you’ve worked so hard to build; yet we feel called to step away from. Maybe we’ve gotten accustomed to a certain standard of living that we may have to temporarily trade in while we are investing in our vision. Or maybe, we’ll have to let go of certain connections and relationships to make room for new environments and circles where we are not yet known. We could choose to hold onto the things that give us a feeling of success, but would they really matter if there were no significance to having them? What if true fulfillment is not just found in what we achieve, but in the significance of what we do?

Focusing on the objects of success, rather than the significance of our actions, creates a cycle of disappointment. We also miss the opportunity to sow into the lives of others. Instead of focusing on what you might have to give up or lose, focus on the lives you have the potential to impact. How many people are waiting for you to step into your purpose?

Your desire for purpose will never be quenched with material things.

From My Heart to Yours: When your true self is a vibrant, passionate, ambitious professional – it is tremendously difficult to get enthused about doing work that dims the source of your light. Even if you are good at what you do, are praised by the people in your circle, accomplish bigger and bigger milestones, have a glamorous title, or you are earning six-figures in your business or job. If your soul is purposed to serve from another place, none of those things will ever truly satisfy you. It’s why one more vacation, one more pair of shoes, one more relationship, one more pay-raise – will never ever be enough.

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About the Author Tai Goodwin

Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.

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5 comments
Stephanie LH Calahan says

Tai – Yes! I lived that life of “success without significance.” Back in my corporate days I had fairy tale success, income, prestige, travel, etc. but I was not fulfilled. I knew that there was something more I needed in my life. I also knew that if I stayed in that job longer, I was teaching my son to be a slave to money vs living a life truly on purpose. I couldn’t do that! I left that job a number of years ago and started Calahan Solutions, Inc. I am so grateful that I listened to the “God nudge” that told me everything would be ok. Today, I love the clients that I work with and the work that we do to get their message out with power, grace and ease. I have the blessing of seeing people truly step into their bigger bolder more brilliant version of themselves and it is so fulfilling!

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    Tai Goodwin says

    I was talking to my daughter about this this morning. Sharing with her that I started my first business when she was still in my belly because I wanted to be at home with her. And since I left my corporate job last year, I am making less money while I am growing my business – but it means so much more that I can see her off to school and that I am here when she gets home. I get so excited when she walks through the door coming home from school. I love this about our life and hope to pass this value to her.

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Vatsala says

They say that youth is reckless, but I think youth is adventurous. They say we learn from our mistakes, I believe we should leverage our years of Life Experience to live the right kind of life for us. In my early years in the corporate world, I loved to travel – nothing suited me more than packing a suitcase and heading off for an outstation audit – the sense of adventure. In later years, I preferred sleeping in my own bed at night, returning to my sacred space at the end of the day to recharge and I insisted that my team have their work ready before I arrived at outstation locations. Somewhere along the years, I knew I had changed – the deluxe hotels and perks did not matter anymore. What did and still does matter now is how present I am in all aspects of my life. When we step away from the material world and accept ourselves as we mature and develop, the right path unfolds in front of us. If required, we do receive the ‘God nudge’ so beautifully described by Stephanie. One does miss the corporate salary and perks at times but it is made up by the new experiences that keep us going until we achieve that level of material success again.

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    Tai Goodwin says

    One of the things I am learning to value as I am working to rebuild to my prior income is simplicity. There is so much that I have that I don’t need. I’m finding that the material things that I yearned for now feel like bulk that make my life complex. Thanks for sharing Vatsala.

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Episode 003: Girlfriend, Are You an Authorpreneur? | Brilliant Business Girlfriends says

[…] Writing and publishing a well-written book is a key marketing strategy for business owners looking to establish themselves as subject matter experts, differentiate their brand/product/service, and increase exposure among consumers. And changes in today’s publishing model have made it possible for anyone to write and publish abook. […]

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