How many times have you been talking to a prospective client who’s hesitant to say yes to working with you because of a previous bad coaching or consulting experience? Notice that I didn’t say their experience was with a bad coach or consultant – but that they had a bad experience. What creates a bad…
No matter how many Facebook, Twitter, or Linkedin Tutorials you watch, better marketing results will be a day dream until you shift your attitude.
Two requirements for effective marketing
One of the number one reasons clients seek me out is to help them create an online marketing strategy. They want to know how to get more traction with Twitter. They want to know how to get more likes on their Facebook page. They want to know how to turn all of those contacts they’ve amassed in LinkedIn into real prospects. All of those are legitimate questions and I have an answer that addresses all of those questions: consistency and confidence.
Effectively marketing your message, products and services online and offline requires that you confidently and consistently target the right audience, with the right content, and the right calls to action. Some of my clients get it. Others are disappointed in my simplistic response and off they go looking for a quick fix to a long term relationship problem. Anyone that’s married or in a long term relationship knows that quick fixes rarely work and often lead to more heartbreak and hassle.
Marketing is all about relationship building. The best service-based professionals understand that better marketing results are never just about the tools and platforms, but about the connections we forge with our VIPs (very interested prospects). This is why confidence is so critical to marketing.
Think about this: Would you willingly date someone with low self-esteem, that didn’t believe in themselves, and was so fearful of being rejected they never really showed up in or committed to the relationship? If you answered yes to that, I am sure there’s a Dr. Phil episode somewhere that can help you. If you know your worth, are confident about what you bring to a relationship and have healthy boundaries and expectations, you would never willingly step into a relationship with someone like I described above. Yet many of the women I work with are asking potential customers to do just that.