marketing makeover

10 Signs Your Marketing Needs a Makeover

“I am on Facebook, LinkedIn and Twitter already. I’ve even got a blog. Why isn’t this marketing stuff working?” There’s being highly visible online and then there’s being able to leverage your visibility into paying clients. Effective marketing goes beyond just what you do on social media. If your marketing strategy has relied heavily on social networking…

How to Create Information Products that Sell: Build a Credible Online Presence

This is part two in the series on creating information products that sell, click here to read part one.  

Big list or small list, without a credible online presence, you will have a hard time selling your information products.

Even if your product is just $9.99, without credibility your chances of selling enough of the product to make a profit are slim. It’s that old adage: People do business with people they know, like, and trust. So before you write that ebook or launch into creating a video course, make sure you’ve done a solid job of creating a highly visible and credible online presence.

Here are 15 tips to help you build a credible online presence: