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Does Size Matter When Marketing Your Infoproducts and Programs?

Marketing is a numbers game. Unfortunately many solopreneurs are focused on the wrong numbers. Having a lot of Facebook likes, Twitter followers and LinkedIn connections may make you feel like you are popular. But you can be popular and broke if you don’t know how to convert that attention into real leads which you can […]

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How to Create Information Products that Sell: Know Your Audience

With social media, blogs, and online shopping carts, it seems like it should be easy to sell information products online, right? Many internet marketing gurus would have you believe that if you build an information product today, you will have a line of people just waiting to buy whatever you’ve created tomorrow. While it is […]

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