How to Create Information Products that Sell: Know Your Audience

With social media, blogs, and online shopping carts, it seems like it should be easy to sell information products online, right?

Many internet marketing gurus would have you believe that if you build an information product today, you will have a line of people just waiting to buy whatever you’ve created tomorrow. While it is absolutely possible to add a five or even six-figure revenue stream to your service-based business selling information products, there are some basic elements you need to have in place. In this series, I am going to breakdown the foundational elements of what it takes to create information products that sell: