VIPs Archives | Tai Goodwin
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Rethinking your free consultaion

SHIFT Work: Rethinking Your Free Consultation

Offering your VIPs (Very Interested Prospects) a free consultation is one of the best ways to convert leads into loyal clients. Rationally, this makes sense: the more people we talk to and give them a sample of what it’s like to work with us, the more we’ll find clients that we really want to work […]

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Three Keys to Meaningful Marketing for Service-based Solopreneurs

Many service-based solopreneurs struggle with marketing because they think they have to recreate the wheel every time they need marketing ideas. Innovation is great  – but there is no need to recreate the marketing wheel if you don’t have to. A simple approach to finding marketing ideas is to look what other service-based solopreneurs are […]

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