“Broke” could be your bank account. It could be your relationship with yourself and others. Or maybe you are spiritually broken because you keep trying to hide your light, message, vision, or talents.
The message and gifts you have been given are not just about you. When you sow what your experience and expertise into the lives of others, you are stepping into the role of trailblazer. Trailblazers confidently own their brilliance, with expectation that they are impacting and influencing others.
Fear is just a four-letter word. But it’s a shape shifting four-letter word that has the power to cripple the best-intentioned, highly gifted messengers. Trying to wait until we don’t feel fear is useless: it will simply shift its shape to something else. Once we feel like we are over the fear that we don’t know enough, the fear that no on will listen creeps in. And once we start believing that people will listen, we fear that we are not as together as someone else. And once we overcome that there is always something else to fear. In fact, fear will always be there until we take the action needed to disprove it. The more action we take, the more confident we become and fear is no longer a roadblock – just an indicator that we are about to do something new that requires stepping up our faith.
Sometimes the knowledge that you have the power and opportunity to leave your brokenness behind is not enough of a motivator. We can stay for years in a situation that is unhealthy, justifying and rationalizing our complacency. But then someone enters your life – a relative, a spouse, a child, a co-worker, a friend – and suddenly we have a reason to leap. When you begin to envision not just what it would be like to live your purpose, but all the lives you will be able to impact, you are motivated to change.
Learn to see and discern exactly who you are called to impact. We often make the mistake of thinking that it’s only people who are struggling financially that we are called to serve. Six-figure women struggling to figure out how to be better stewards of their time and money need coaching too. Mother Theresa had a calling and audience just like Joel Osteen, Oprah, and Dave Ramsey. Tap into your intuition and learn to see beyond your comfort zone into who you have truly been given to serve and lead.
If your path is suddenly filled with people and situations you have a solution for, take heed that your calling is seeking you out.
The true value of transformation is priceless: One life changed can have a ripple effect igniting hundreds if not thousands of people.
Your services however are not priceless. Even if you have decided on a not-for-profit business model, you will still need funding, resources, and income for your organization and you to live. The reality is this: if you are consistently broke financially you will have nothing to serve others from. There’s a difference between your business’ standing operation procedure always needing to rescued by God or whoever he sends in the nick of time, and operating from a place of abundance that allows you to sow freely and generously into the lives and work of those you were meant to serve.
If you truly believe that what you offer is of value then set your pricing accordingly. If you don’t think what you offer has much value, then you should stop doing it. That doesn’t mean you can’t serve people who cannot afford your fees. In fact there are several ways to do so: create lower priced products, create group experiences that are less expensive than 1-on-1 events, write a book, hold free workshops. Or if you truly want to give your services away, then just give by setting aside a few hours each month for pro bono or barter agreements. Don’t give everything away to the extent that your business folds or your family suffers.
I shared the idea of connected brokenness with Darnyelle Jervey and here’s what she has to add to the conversation:
“I believe that when we are not clear on our value, we prevent ourselves from offering true value and service that solves problems of others. In order to shift from connected brokenness, we have to take the time to get clear on our gifts and talents and how they solve problems for other people and we have to understand that each of us, in our own way has the cure to cancer. We can only administer that cure when we are committed to sharing our gifts and talents in service to others. When we understand our value, we can become open and positioned to learn how to monetize and market our selves to serve more people and become the light others need to see to define, own and unleash their gifts and talents.”
The opposite of connected brokenness is to create a balance of prosperity. As your clients and customers thrive, you should also thrive. If your clients are thriving, but you are struggling financially and spiritually, you will eventually resent the work that you have been called to do. Your bad pricing strategy and poor business planning don’t mean that you were not called to an idea – it means you need to be wiser and perhaps seek counsel on how to build a better business model. Proverbs 4:7 reminds that we are to get wisdom along with insight. You need both to find your true Brilliant Zone, that place where your passion, purpose and prosperity align.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.