Effectively using your opt-in list is one of the best ways to sell your products and services.
Now here’s the trick – in order to use your email list – you have to have one!
Wise business owners and solopreneurs realize that their opt-in list is their direct access to interested prospects. Facebook, Twitter and LinkedIn are great places to generate leads – but your email list is where the magic happens – over and over again. When it comes to lead generation, social networking is a bit like playing the field – lots of connections, some fleeting, some that lasts a little longer. But when someone subscribes to your email list, the commitment level has just gotten an upgrade. Building an email list with genuinely interested leads from your target market (not just readers), increases your profit potential.
If you’re just starting out or if you’re getting ready to launch a new product or service, you may want to grow your list quickly. Here are a few list building tips to help you make it happen:
Build an Email List Through Partnerships
Stop trying to build your list in a silo. You can speed up the growth of your list exponentially when you team up with others (like members of the Brilliant Business Girlfriends group on Facebook). Partnering up has a number of benefits:
- two heads instead of one thinking of a creative campaign
- being able to cast a wider net over two different networking circles instead of just one
- offering increased value to subscribers by having more content to give them
- immediate exposure to a group that you would otherwise have to work months to find and gain access to
You can work together to create the giveaway or you both contribute individual items to the giveaway. You both promote the giveaway on your websites and through your existing marketing techniques. And finally, you both share the email list. Of course, make sure that your subscribers know they’re signing up for two sites.
Another alternative: Ask an associate to share your offer with their list. In exchange you can pay them per sign-up or referral – it’s like a mini-affiliate program.
Profit with PPC or Facebook Ads
Ads are a great way to drive very targeted traffic to your opt-in page. They’re cost effective when you focus on unique keywords and keyword phrases. The key with ads is to focus on a single keyword phrase for each ad. Additionally, don’t market your opt-in list but rather promote your giveaway offer. For example, if you have a parenting website then you’ll want to motivate your visitors to sign up for your email by giving them something valuable in exchange. Parents might benefit from an ebook or checklists to make basic parenting chores quick and easy.
Facebook ads work especially well when you narrow down even further by targeting specific demographics. If you have a Facebook Fan Page you can use insights to see where your heavy traffic is coming from. (Think of Insights like Google Analytics for Facebook). If you have a well targeted goal, Facebook ads are extremely cost effective.
Use Your Social Network
If you have invested a good deal of time building up a great network online – here’s a great opportunity to put your network to work. Your social network has the ability to spread the word about your valuable offer around the world in a matter of seconds. In addition to sharing your(and other people’s) great content, make sure you’re promoting your giveaway. When posting on your social networking platform of choice, highlight the main benefits of your giveaway. What will people learn? How will their problems be solved? How will things improve for them?
Promote your email list opportunity with a few basic online marketing tactics. For example:
- Write a dozen articles and submit them as guest post. In your author’s bio box include a link to your opt-in page.
- Link to your opt-in page on your Facebook profile, email signature, blog commenting signature.
- In handouts you create for speaking engagements or training sessions, include a link to your opt-in page.
- Make sure your email newsletters have really helpful content that inspire people to share.
- Promote your opt-in offer everywhere everywhere!