I’ve been teaching webinars since 1999. I was working for a national company with sales and service teams that needed to be trained in how to use their sales system. It’s been amazing to watch how webinar technology has become more accessible, making them a perfect tool for coaches, consultants, and service-based solopreneurs to use in their business.
Why do Webinars Work?
You and the attendees of your webinar can log in from anywhere there’s an internet connection. Not only can you participate from wherever you are, you can also watch it whenever you want. The best platforms allow people to join live and watch on-demand. Theses choices are perfect for adult-learners who prefer autonomy over rigid schedules.
People like to watch.
Teleseminars, where people listen or participate over the phone, are still an option. But if you have the opportunity to let your audience see, it’s easier to keep their attention. According to recent studies, 65% of us are visual learners. It’s why YouTube, Pinterest, and Instagram, and infographics are extremely popular. You can use slide decks (created in PowerPoint or Keynote) or live streaming platforms like Google+ that make it easy to add a visual component to your presentation.
The technology is getting simpler to use.
When I first began doing webinars, there were lots of glitches: internet speed varied from student to student, older machines didn’t have the right software, and the technology itself could be quite unstable. Most of those potential obstacles are no longer an issue for the host or the participants. I’ve tested several different platforms over the last three years and the best tools are not only easy to set up, they also integrate with email marketing tools and payment systems. My top two right now: Instant Teleseminar and Webinar Jam.
How you can use webinars in your business?
Here are three ways you can use webinars to start making more money with your message.
Generate Leads with Free Webinars
All it takes is finding one hot topic that your ideal audience is looking for information about. Promote your event through social media, your follow-up system, and cross promotion partners and you’ll be growing your email list in no time. The key is finding the right topic.
Teach Live Courses
Want to get paid to teach what you know? Remember, most people prefer a visual learning style. It can be easier for people to learn something when they see it, as opposed to trying to learn through reading or just listen to a recording. Webinars allow you to teach, answer questions, and provide direct feedback – which people are willing to pay for.
Launch Your Products and Programs
Do you have an email list? Webinars can be a great way to launch a new product or program to your audience. It’s as simple as sending an invitation to your list to join you for a webinar where you give them a detailed overview or exclusive look at your new offering. You can even sweeten the deal and get immediate sales by offering Special Pricing for anyone who buys during the webinar.
Ready to use webinars in your business?
Webinars are a great tool for attracting new leads, connecting with your clients, and selling your products and programs.
If you have been thinking about using webinars in your business, I highly recommend you start exploring your options on how to get started. You can start with my free webinar: Three Webinar Mistakes Even Smart Coaches and Consultants Make That Keep Them From Generating More Leads and Making More Sales. Click here to see more details and join the next event.