If you are like many of my clients, it’s probably crossed your mind on more than one occasion that doing webinars could be a brilliant (and bankable) way to monetize your expertise.
Right behind that thought is the concern,”But what about all the technical setup for how to do a webinar?”
If one of the reasons you’ve been holding off investing in creating webinars is the technical stuff, you’ll be excited to know that it is not as hard as you think.
The technology needed to host your very own webinar is as simple as dialing a telephone number to place a call or clicking a link to open a web page. And some software, like Instant Teleseminar, actually allow you to use both options at the same time!
What does this mean for you my dear technology challenged solopreneur with lots of content you want to start sharing?
It means that if you are reading this, you have the technical skills to conduct webinar or teleseminar.
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Let’s start by being really clear about the difference between a teleseminar and webinar.
A teleseminar is a presentation or training that is conducted completely over the phone. All you need to conduct the teleseminar is a telephone and a tool that allows you and your attendees to call into the same line. Ideally, you’ll want to be able to open up the line for questions and answers and have the ability to mute the callers so that the line is quiet while you’re speaking or teaching.
A webinar is a presentation or training that is done over the net using technology that allows the presenter to show a PowerPoint, PDF document, or share their desk tops, while communicating with multiple attendees. The participants usually have the ability to raise their hands and asks questions or submit questions via a built in chat feature. To conduct a webinar, you need a webinar platform, a dependable Internet connection and of course your computer.
In both cases you’ll want a way to record your event so you can offer it as a replay or repurpose it as a downloadable product later. Don’t worry, the latest technology for webinars have this ability built in.
There are five simple steps for creating a bankable webinar:
#1 – Choosing a bankable topic that will attract your VIPs.
#2 – Creating “just right” content and hand outs.
#3 – Deciding what products to promote on the back end and how to offer them.
#4 – Marketing and promoting your event for maximum attendance.
#5 – Choosing the right technology.
By the way, I’ll be walking through all five steps in my free webinar.
In case you can’t make it, I want to leave you with a few quick but important tips about choosing the right webinar technology, because there are so many options out there.
Free isn’t always good
I know it’s tempting to use one of the free services, but the truth is, if you don’t spend money making your business look topnotch and professional why should anyone invest your event, much less your products and services after the event is over? A paid service will offer premium services such as branded sign up pages, the ability to charge for your event, automatic recordings and more.
Test, Test, and Retest!
Always thoroughly test the software before you do your first event, or even before you choose which software you will use for the events. Everyone has a different learning curve, and ability, just because you can’t figure out how to use one service doesn’t mean you won’t figure out how to use the next. So, take advantage of the free trails and low cost trails (some cost only one dollar to try).
Know what features you need
During your testing it’s important to know in advance what features you want. Some features that I think are important are:
- Custom branding,
- High quality audio and visuals,
- Downloadable recordings,
- Ability to see who is on call,
- Easy and glitch free access for you and your audience, and
- Great customer service.
Webinars are great way to expand your reach and grow your income – if you are willing to embrace a new platform for delivering your content. I hope this posts has given you a sense of how simple it is to host your own events and start reaping the rewards of monetizing your expertise through webinars.